Design
The CLA Public Information Office is here to support faculty by designing engaging digital and print materials to promote your events, courses, and share important news. Our team is ready to collaborate with you to create effective communications that reach your intended audience and enhance your outreach efforts.
Digital Design
Let us help you effectively reach your audience with professional and impactful digital communications. Services include creating eye-catching digital signage, updating web pages, crafting informative e-newsletters, designing web banners, and generating engaging social media content and more!
Digital Flyers
Whether you need to highlight upcoming events or introduce new courses, our expertly crafted digital flyers will help you communicate your message clearly and attractively. Digital signs are a standard inclusion in our event marketing package (Please fill out the Marketing & Promotion Event form here). For all other digital sign requests, please email cla-pio@alaska.edu with the information you would like included.
Visit our Flyers page for more information on digital flyer FAQs, as well as templates and guidelines if you'd like to make your own.
Web Design
We specialize in creating and updating dynamic web pages that highlight your academic achievements and departmental initiatives. Our team is also adept at managing engaging social media posts and features, ensuring your work reaches a wider audience. Additionally, we offer tailored e-newsletter design and distribution services to keep your colleagues and students informed about the latest developments and events.
Web Page Updates
Please reach out to your department admin for updates to contact information, such as phone/office number, office hours, etc...
All other website update requests should go through the PIO Office by emailing cla-pio@alaska.edu.
New Web Pages
The PIO office can create new webpages to showcase department research or new programs by developing visually engaging and user-friendly platforms that highlight key achievements and initiatives.
Web Banners
Web banners are an effective tool for quickly conveying important information to website visitors due to their prominent placement and visual appeal. They can instantly capture attention and deliver key messages, such as announcements, promotions, or updates, in a concise and impactful manner.
e-newsletters
We can set up, manage, and provide analytics for department e-newsletters by designing engaging templates, curating relevant content, and scheduling regular distributions while utilizing analytics tools to track performance and refine strategies. They can also promote departmental news and events through the CLA newsletter by integrating key updates, upcoming events, and highlights, ensuring broader dissemination and increased visibility.
Social Media
The PIO office can set up, manage, and provide analytics for department social media accounts by creating tailored content strategies, scheduling regular posts, and utilizing analytics tools to track engagement and performance metrics. They can also promote departmental and club activities on the CLA social accounts by crafting compelling posts, sharing event details, and engaging with followers to boost visibility and participation.
Looking for more in-depth guidance on social media protocols and procedures? We have an entire social media page for that!
Print Design
Print Flyers
Need eye-catching flyers for your events or course offerings? The PIO team is here to help! We'll create attractive and informative print flyers that highlight your key messages and engage your fellow university faculty. Let us make your promotions stand out!
Print flyers are a standard inclusion in our event marketing package (Please fill out the Marketing & Promotion Event form here). For all other digital sign requests, please email cla-pio@alaska.edu with the information you would like included.
Visit our Flyers page for more information on flyer FAQs, as well as templates and guidelines if you'd like to make your own.
Tear Sheets
Department tear sheets provide a comprehensive overview of the department, including details about the discipline, reasons for student interest, available degrees, club opportunities, contact information, and more. Perfect for tabling events, these sheets allow prospective students to take valuable information with them.
The PIO office creates and maintains these tear sheets, and departments are welcome to request them as needed. Specialty tear sheets, such as those for specific degree programs within the department, can be made upon request.
Mailings & Thank You Cards
Swag
Swag is great to have on hand to pass out because it helps to create a memorable and positive impression among students and visitors. Branded items like pens, notebooks, and tote bags can enhance the department's visibility, foster a sense of community, and serve as a constant reminder of the department's offerings and opportunities. Swag also adds a fun and engaging element to events, making them more appealing and increasing student engagement.
The PIO office must be involved in swag design and ordering to adhere to the University's strict guidelines. These guidelines ensure equitable and cost-effective ordering, high-quality materials, and compliance with branding requirements.
Ordering swag can be a lengthy process, so it's best to start early. Contact Sarah Manrique, CLA PIO, at cla-pio@alaska.edu to schedule a meeting to discuss your needs.
For more information on the process, please visit our Swag page.
Some examples:
Branding & Logo Requirements
Branding and logo requirements are crucial for university colleges and departments to follow because they ensure a consistent and professional image across all communications and materials. Adhering to these guidelines helps build a strong, recognizable identity, which enhances the university's reputation and fosters trust among students, faculty, and stakeholders. Consistent branding also differentiates the university from other institutions and creates a unified experience for the entire university community.