By abservation of customers, you can find purchase action like where they walk and/or stop with

items they picked. We aim to set up sales places that is easy to look at/for and choose because people has some patterned behavior like below.

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I. Three areas in sales place

There are three areas in sales places where to set up products line up visually for customers to look and buy in easy ways.

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II. A.I.D.M.A

A.I.D.M.A is a psychological process model of consumer's purchasing activities.

The process goes as follows;

Attention → Interest → Desire → Memory → Action

Attention Interest Desire Memory Action

"Step 1:notice a store"

make some gimmicks to get attention

"Step 2:be interested in each section"

make some gimmicks to be approached

"Step 3:desire an item"

make some gimmicks to sympathize the value

"Step 4:memorize the item"

make some gimmicks to be reminded of the value

"Step 5:act to purchase"

make some gimmicks to be purchased

III. VP/PP/IP

(1) VP (Visual Presentation) [5% of the sales place]

We call some specific spaces such as a free space, window, main space, and/or main stage to

introduce and suggest items to the customers as "VP". Customers judge what kind of items we buy/sell by

looking through "VP". "VP" is an appeal area of the store and images which the sales space has. It's

required to introduce thinking and information of the store without explanation.

POINT

A title to show all of the sales space = VP

For example, "a title/cover" of a book is "VP".

"A title/cover" must show the contents.

Precaution

The products at "VP" should be priority items (enough amount of items) based on buying/selling

plan. The reason if the product line up is poor, it won't lead to purchase even customers are satisfied with

the items at "VP".

(2) PP (Point of sales Presentation) [15% of the sales place]

We call some specific spaces that suggest priority items by itself or with POP

(Point Of Purchase) at noticeable position like a front and back end of the shelf as "PP". It is introduced

specially according to the styles that customers need and want.

POINT

Express a story of products = PP

For example, "a subtitle" of the book.

"A subtitle" must implies what is written in that chapter.

Precaution

"PP" is really important are that connects "VP" and "IP (Item Presentation, explained below)".

It is often used as a specific example of "IP", but customers might be confused if "PP" isn't related to "IP".

(3) IP (item presentation) [80% of the sales place]

Item Presentation which stands for "IP", is about some specific spaces consist of shelves and

hanger racks with products displayed, and divided and organized space to sell or buy easily with enough

amount, colors, and designs. Since IP is in the center and covers up to 80% of the sales place, it must be

organized, cleaned, and structured to match the items come in and out constantly.

POINT

"A sales place" that sells actual products = "IP"

For example, it is "contents" of the book.

It must be easy to read.

Precaution

"IP" is the majority of the sales place. If there are a lot of "VP" and "PP" instead of "IP", only

few products can be displayed. In other words, customers won't have enough products to choose/buy.

It is important to make "IP" space more than 80% of the all as a basic rule.

(4) Production flow of VP, PP and IP

We don't recommend you to make salce places in this order, "VP>PP>IP" because we won't be

able to display all appropriate items if you see VP first to appeal the whole image. You should make sales

places in order follows; "IP>PP>VP". Then pick up some more items to add to VP.

Suggestion range might be narrowed if you make VP first.