1. The five major points of display

(1) Appeal to the vision

The easy-to-see sales floor means "the difference in products is easy to understand"

The easy-to-understand display is natural for customers to feel easy to see

Make a display that is easy to grasp in view and easy to select

Show item's front "Front = face" of the product

The first thing to display is to "make the product easier to see for customers"

(2) Add a description

The price tag is clearly attached

* Easy to understand = Convinced and lead to purchase

(3) Enhance volume feeling

A rich variety of products stimulates purchasing motivation

The amount of goods is large = The range of product selection is wide

(4) Grasp the product value

We value importance on the feature value of the product and decide where to display on the sales floor

(5) Who will buy it?

Assume the style of the groups to purchase, think about the sales area

Ease of buying leads to satisfaction

We will keep easy-to-see display

2. Person's vision

Sight is the most effective of the five senses of people.

Where is the scope (field of view) easy for customers to see? We will keep in mind the sales floor in accordance with it.

(1) Selectable width

The left and right widths of people's field of view are said to be 115 ° on the left and right, respectively.

When it is set as a sales floor, the limit of "about 3 spans/Racks" of about 270 cm/106 inch is the view limit.

(2) Easy to select and touch easily

It is said that the vertical width in the field of view of a person is 50 degrees above and 75 degrees down.

The easiest to see at the shop floor and easy to take is 80-150 cm/30 inch-60 inch from the floor, and it is called "Golden Space" as the most effective space to focus on displaying the main products.

(3) Shelf aware of vision

When customers view products, all products enter the field of vision, furthermore set the shelf interval conscious of the golden space.

If all the shelves are evenly spaced, not all products are visible. In case

Gradually center around the golden space and make it easier to see the top and feet items at intervals.

3. Display Rules

(1) Division by genre and category

By displaying it by genre or product category, it makes it easy to find products.

Also, the classification at the time of display is more subdivided and aligned it becomes easier to see.

(2) Display with the front side aligned

By arranging the position and orientation of the front, it becomes neat and easy to see.

3) Front line up display

In the case of shelf display, regardless of the depth, display the goods to the front of the shelf.

(4) Compression display

(5) 3 spans/racks configuration

* If the category changes in more then 3 spans/ racks in the same span/rack or in the same gondola, it is easier to see by cutting the flow of gaze with changing steps.

(6) Vertical display

All items will be in the field of view when displayed in vertical division, but it becomes easy to overlook the lower row when it is displayed horizontally, and it becomes wasteful of the golden space.

Considering vertical display as the basis, it leads to being able to see many products.

4. Notes on display

(1) Check whether there is any danger

<Is the fixture firmly in place? >

<Have you left behind equipment? >

<Are there any items that are likely to fall? >

(2) Secure the aisle securely

It is a good thing to display many products, but it is not good if customers get stuck hard.

Secure the aisle and make a sales floor that makes it easy for customers to see and move easily.

(3) Make sure that there is no empty spot

At the time of display, if only the fixture is overlooked, there will be no sense of volume and it will be an unattractive shop. For empty spot, we will replenish the item, or in the case of shortage of goods, we will show the compression display by pulling out the bottom shelf centering around the golden space.

<Is there proper quantity items on boards or fixtures?>

<Is there any items on hook ?>

(4) Do not put items on the floor

When put on the floor, the product becomes easy to become dirty, the customer's mind is not good.

Products are displayed properly in fixtures.

(5) Fixtures will be used correctly

If necessary, correctly use correct equipment