Create Protect Innovate

Create and innovate

Knowledge we generate

Fortune we date

With the world we relate

Protect and project

Never neglect

Ideas we respect

And the fruits of intellect

With pride we stand

And market we command

If we have in hand

New, original or that famous brand

Devote and promote

IP is the boat

For business to float

And high on the exchange to quote

Arise and awake

Eager to make

And to those who try to fake

Action we shall take

We own and we share

It’s a twin affair

Of duties aware

We also take care