Appeals

The Appeals

Ethos

An appeal that relies upon the character of the rhetor or the character of another

Pathos

An emotional appeal; moving your audience by getting in touch with what they value

Logos

Rational appeal; the truth of the word

"Rhetorical Appeals." Writing Commons. University of South Florida. 2013. Web. 20 Aug. 2013.

Link: http://writingcommons.org/information-literacy/understanding-arguments/rhetorical-analysis/rhetorical-appeals

The site provides examples and discussion of each appeal.

See Resources Link (below) for additional information.