Appeals
The Appeals
Ethos
An appeal that relies upon the character of the rhetor or the character of another
Pathos
An emotional appeal; moving your audience by getting in touch with what they value
Logos
Rational appeal; the truth of the word
"Rhetorical Appeals." Writing Commons. University of South Florida. 2013. Web. 20 Aug. 2013.
The site provides examples and discussion of each appeal.
See Resources Link (below) for additional information.