Ram V Chary Shares Tips for Brands Seeking International Sponsorship

Many CEOs and their marketing teams fantasize about global sponsorship. But Ram V Chary believes that marketing and sales efforts can be exponentially more powerful when corporations collaborate on campaigns with more well-known groups or volunteer to host a significant event.

Ram V Chary offers business executives some general guidelines to boost their chances of finding the optimal partnership for attaining their specific objectives. Here are some key recommendations to assist brands in obtaining global sponsorships that would help them move into broader markets:

1. Aim to provide the most value to your audience.

When planning your marketing, Ram V Chary believes it is best to deliver value to your target audience. For example, you can join forces with a company to build something entirely new using both of your resources. Also, you can win media partnerships that will promote your campaign further if you add value and make it newsworthy.

2. Actively promote your prospective partners' interests

Ram V Chary believes that brands seeking worldwide sponsorship must actively engage in the interests of the global business they are targeting. Small businesses can gain substantial traction with larger enterprises by focusing on sustainability. Opportunities present themselves when you have matching values with your potential partner.

3. Let your brand values speak for themselves.

If you want to sponsor a global social or environmental campaign or movement, Ram V Chary believes staying true to your brand values is vital. The "fit" has to be authentic, so it is best to have your values fit your niche.

4. Establish valuable relationships within your niche

For example, if you're a cannabis packaging company, you may form a mutually beneficial partnership with a top cannabis delivery company. Create a sense of community in your area and establish yourself as a reliable source. In this manner, you can form solid collaborations with companies that can help you break into the industry.