Newsletter 0006 - Aug 2010

Emails

Yes, a busy month and a significant one. It seems that Help Change Scottish Football has peaked a few interests recently, possibly even within the SFA. Some of the emails have been interesting and Help Change Scottish Football thought you might like an indication of their content, not just from this month but going back a couple. Help Change Scottish Football does not retain contact names on it’s mailing list to respect the anonymity of the senders and so couldn’t give credit to them if that was what was intended, but these examples stand out and some of you make recognise you own contributions:

• • one sender liked the site and wondered if this service would be affected by the coming government cutbacks – Help Change Scottish Football respectfully pointed out that it is not part of the Alex Salmond, government or any other publically funded body

  • contrastingly another reader thought that the SFA … IS … part of the government!!! – Help Change Scottish Football pointed out that they are not

  • one sender thought Help Change Scottish Football were the SFA and “your blazers must be XXL because you are a bunch of f*&^ing big unmentionables” – that one went straight in the bin

  • one reader describing himself as a life long fan and with close affiliations to a club, had never heard of the Henry McLeish, Scottish Football Review and wanted to know if he could send in a contribution – Help Change Scottish Football sent him Part 1 of the report and gave him information on how to contact the SFA

  • Help Change Scottish Football mistakenly thought it had hit pay dirt when it thought one emailer was the SFA –Help Change Scottish Football would be very happy to hear from the SFA but nobody is holding their breath. Nonetheless the excitement was brief even if the letdown was a bit of a thud.

One lesson to be learned from emails like this is that they teach us is that there are a lot of people out there who are completely disconnected from the SFA . This could be an indicator of the difficulties the SFA face and/or the degree of failure of their current communication methods. This is surely a concern and a topic touched on in the 3 new pages added to the site this month.

Special Report – Browsing Statistics

Is there anything significant about the stats, the people who browse the site and the trend in emails?

Help Change Scottish Football thinks there is. With the targeted readers being specific a group as indicated in the report and the level of disconnection as great as the responses suggest, then there is an overwhelming need for the SFA to re-think how it can improve how it communicates, not just with those on the periphery but with those closely involved with the game.

People say the SFA are in denial of this and claim that it doesn’t happen, well here’s the proof.