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Letters get noticed, but emails and phone calls just disappear and are soon forgotten about.
Letters are something physical that has to be handled by the person/organisation you are writing to.
They arrive in their mail room, they have to be sorted and internally distributed.
Letters always land on someone's desk and this person has to open and deal with them.
Decisions about the letter often have to be deferred to managers.
Letters take up an organisations time and money.
They are seen by more than just one person in the organisation and some of these people may be sympathetic to your view.
Letters affect an organisation's moral, and moral cannot be ignored by senior management.
Failure by an organisation to reply can be risky and can be your justification to take some other form of further action.
As the number of letters build up, it will eventually result in discussion. This may not agree with your viewpoint but at least it is on the agenda.
You are making your point to whom and to where it should be made, and not simply expressing your views in a forum that has little influence.
Writing a letter is your starting point when you decide to take action and your next step is to escalate that action.
If you don't write a letter, any action you pursue is rendered less effective, as it is not an escalation but a first step.
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