Tips For Improving Candidate Experience To Build A Great Employer Brand
A great employer brand value can impact the recruitment efforts of an organization in a significant manner. That is why an increasing number of companies are now focusing on establishing their goodwill as a good employer committed to ensuring employee happiness and satisfaction. Ensuring an amazing candidate experience during the recruitment process is an effective way identified by the best executive search firms in Canada to fulfilling this objective. Discussed below are some useful tips that can help organizations to improve the candidate experience, which, in turn, impacts their employer brand value positively.
Provide Informative Job Descriptions
Most organizations commit the common mistake of providing a generic job description besides listing common skills and qualifications for all positions advertised. This makes it difficult for prospective candidates to access their exact suitability for a specific job role. Hence it is important for companies to provide clear and accurate details about what they are seeking while writing job descriptions.
Use Online Platforms To Promote Organization Culture
A majority of professionals today consider the organizational culture of a prospective employer to be a key criterion for accepting a job offer. Hence, the top headhunting firms in Canada advise their clients to promote their workplace culture through various online platforms. Using the different social media channels for this purpose can prove extremely effective in this context as most candidates are highly active on these platforms and can thus obtain the desired information quite easily.
Keep The Application Process Simple
Making the application process complicated can easily turn off the best candidates and thus prevent the organizations from exploiting the benefits of hiring them. Hence, it is essential for hiring organizations to ensure that the process of applying for a job is not too time-consuming or difficult to complete. They also need to make sure that it does not involve the fulfillment of many unnecessary conditions and seeks only the most essential information from prospective candidates in a precise and to-the-point manner.
Maintain A High Level Of Transparency
According to experts from the global executive search firms in Canada, organizations need to maintain a high level of transparency in all their dealings with prospective candidates. This means that companies should honest answers to any candidate queries and should also keep them updated about the next step in the recruitment process. Any followups should be done in an appropriate manner and within the promised time-frame. It is extremely important to inform the candidates about their failure to make it to the next round at the earliest than keeping them in the dark.