Marketing

1443 Marketing

Grades 10-12 .5 Credit College Prep

This semester course is an introduction to marketing. The course will cover the role of marketing and marketing fundamentals in today’s global economy. Students will examine the basic functions involved in the exchange process that is designed to meet customer needs through the study of real-world business examples, the case study method, simulations, and in-class discussions of relevant business news articles. Students will also explore the behavior that consumers display in searching, purchasing, using and evaluating products. Topics include marketing ethics, market segmentation, product development, brand management, pricing, distribution strategies, and promotional activities.