Entrepreneurship & Small Business Management

1458 Entrepreneurship & Small Business Management

Required Sequence: Intro to Business Principles & Marketing

Grades 11-12 .5 Credit College Prep

This one credit course offers students a hands-on experience in the application of marketing and management skills in the school store. This is a project based class utilizing student’s expertise in finance and marketing to run a profitable business providing funding for the school’s growing DECA program. Students are expected to participate in the DECA program and this course requires time outside of the classroom with inventory selection and working in the store before and/or after school. They will plan and participate in business meetings, demonstrate management activities, conduct business negotiations, purchase merchandise, relate retail operations to marketing strategies and many other skills as outlined in the Massachusetts Vocational Technical Frameworks for Marketing Education, and the DECA SBE Education Standards.

Course Outline: Advanced market research, Safety and security, Business plan development,Customer service, Effective managing Accounting for profits, Selling and sales process, Inventory control, Business promotion.