The Weekly Team Newsletter helps everyone on your team stay up to speed on the need-to-know information. While other leaders in the store should help contribute content, since it is intended for Outfitters, the RXM should take the lead on compiling and ultimately sending it to the entire team on the same day each week for consistency.  

To be sure, it’s still important to hold a Daily Huddle Meeting at the start of every shift. While being able to communicate the information in advance is extremely helpful, actually having a conversation about important items helps to ensure that your team is not just receiving the information but absorbing it too.

When writing the Weekly Team Newsletter, it's best to...

• Be consistent. Help your team know what to expect each week by using a consistent format. Start with a brief, high-level summary, and then use predictable sections, such as "Sales Goals and Results," "Customer Review Highlights," and "In-store and Off-Site Events." This structure makes the newsletter easy to scan and ensures that important information doesn't get overlooked.

• Celebrate and recognize. Use the newsletter as a platform to celebrate successes and acknowledge the hard work of your team members. Highlight individual and team achievements, milestones, and positive feedback. This practice boosts morale, reinforces a positive team culture, and shows employees that their efforts are seen and appreciated.

• Keep it concise, readable, and visually appealing. Respect your team's time by keeping the content brief and to the point. Use headlines, bullet points, and short paragraphs to make the newsletter scannable. Incorporate relevant images or a consistent template to create a clean, organized, and engaging layout that is easy to read on both desktop and mobile devices.

• Incorporate a two-way dialogue. An effective newsletter isn't just about sharing information; it's also about fostering connection. Include a call to action, such as a quick poll, a question for a future Q&A section, or a request for team member submissions. This encourages engagement and gives employees a voice, transforming the newsletter into a collaborative tool for communication.

• Weekly Team Newsletter Template