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Post date: Sep 27, 2013 8:47:33 PM
Quote: "It was not the colorful box of caramelized popcorn that enamored consumers; it was the free toy inside. While financially worthless it was emotionally priceless. And, it is a reminder of the clout of simplicity." - Chip Bell
Question: How do you encourage a culture of delight and surprise?
http://yesteryearremembered.com/?p=1350
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