L1 Digital Media
- Graphic Design

Blank Project 2 Tasksheet with Prompts

11DTEC 2022 Static Image response and instructions.docx
_Poster Design Tips
_Magazine Cover Design Tips

Project 1: Digital Media

We can be creative and flexible with your 2nd Project.  There is a natural cross-over with English 1.7 Visual Text / Static image.

If necessary you can gain extra credits by taking a Re-Assessment of DTEC 1.8 Iterative Development of a Digital Outcome.

Print Design Option - 10 credits.

The easiest option would be to learn about 2D Graphic Design Principals and practical skills in Adobe Photoshop & Illustrator. We will then apply these skills to create a poster / static image response. This will gain 

3D Modelling

Alternatively, you may be more interested in 3D modelling, this could either link in to a Virtual Reality outcome OR your DVC chair design projects. We can support you developing skills in SketchUpForSchools, AutoDesk TinkerCAD or Fusion360. You may prefer Blender if you are interested in Game Development (but this won't work on a Chromebook).

Game Dev

Since Project 1 has over-ran, I do not recommend a time-consuming project like Game Dev. However, if that is your passion and you are committed to put in time at home, then for Game Development you can use Gamefroot.com for a 2D platform game design - whi h will even work well even on a Chromebook. If you have a more powerful PC at home then you may want to experiment with Unreal Engine. 

Assessment Standards: 10 credits


NCEA Level 1  - English 1.7 - Create a Visual Text (Static Image)

Get Inspiration: Research & create a mood board of resources

2D Graphics - Brief 1): English Texts

Using a range of Verbal and Visual Techniques: Create a poster (like the movie posters you analyses) for an English text, like the Poem by Percy Shelly "Ozymandius" or another English text such as the dystopia of The Matrix or another of your poem options:


Poem options:

Instructions:


(Be careful the image is not too literal. For example, see right for how I edited the Pharoah's image in Photoshop to make it look like a 'pop art' style from Andy Warhol. He was famous for his quote about "In the future, Everyone will have 15 minutes of fame". Today, with social media and the internet, viral fame of 'likes' on TikTok seems important at the time but won't last, like the fleeting fame of Ozymandias)

Visual features: colour, symbolism, layout (border, balance, contrast), lettering/font (size, bold, italics), dominant visual image, reverse print etc.

Verbal features: adjectives, alliteration, hyperbole, simile, metaphor, repetition, rhetorical question, imperative, emotive language, quotation etc. 

References: Keep a list of sources of inspiration, e.g. 

ENG 1.8 - Visual Text Exemplars

Art & Design Example of Visual Text

DTEC 1.2 & 1.4: Design Thinking Process

For the 7 credits (DTEC) you need to show 'Design Thinking' Process Steps in a Progress Log.

type out the basic text. Watch these videos for inspiration...

1a) Brainstorm ideas for Language Features:  such as imperative, puns, play on words, metaphor, simile, irony, alliteration, rhyme, slogans, use of pronouns, minor sentence, verbal repetition, persuasive language, hyperbole, neologism and testimonial.

1b) Experiment with Design Principals, such as 

Layout, hierarchy, alignment and white space. 

Typography (font style options. Try out 10+ different fonts.),

Contrast. Pick out the most important words. Use 3 different techniques to make them stand out, e.g. contrast lightness / darkness, contrast warm / cold colours, contrast sizes / weights. Try combining them. Present your 3 best combinations.

Dominant Image /  Take Photos, Draw or Pick 3+ images that suit the quote. Remember that you need to respect copyright and have living people's permission to use their likeness. Using user feedback, explain why you have picked your favourite and combine it with the text. Try blending it to avoid a plain background.

1c) Apply a range of  Verbal and Visual Techniques

2a) Evaluate them: e.g. Look at the styles of font. Comment of how each font changes (positively / negatively) the perception of the message.


2b) Get feedback from 5+ different people and ask them to comment on the images / fonts and ask them to pick their favourite 3 styles. Collate and present their answers.

Alternative Brief

2D Graphics Brief 2): School Posters

Mr Brailsford and Ms Krohn want you to design inspiring "School Values" posters for display around school. 

Use 2D software, such as Photoshop & Illustrator to experiment with the presentation of suitable quotes

E.g.  from Aristotle: "We are what we repeatedly do... Excellence, then, is not an act, but a habit" taken from Sir Richard Branson's website: virgin.com/branson-family/richard-branson-blog/we-are-what-we-repeatedly-do

E.g. Maori Whakatauki: find a suitable Maori proverb to have the inspiring messages bi-lingually, e.g. "Tama tu tama ora, tama noho tama mate - An active person will remain healthy while a lazy one will become sick"

Assessment Schedules

AS91878 - 1.2. Develop a Design Assessment Schedule
AS91880 - 1.4. Develop a Digital Media Outcome Assessment Schedule
AS90855 ENGLISH - 1.7 Visual Text Assessment Schedule