Lesson POL-1

Welcome! Please consider how your attitude affects your and other students' experiences of the lesson. 

Be respectful, come prepared, and show interest to have the best possible educational experience. 

Feke will show you a series of statements, to which you will react:

1. Each statement begins with Should ... ? and you will be asked to agree or disagree.

2. Complete your response by motivating your answer, saying Yes, I agree ... or No, I disagree ... since … [your motivation].

Statements:

• Should 20 be the legal age to buy alcohol at bars, similar to Systembolaget?

• Should Sweden legalise cannabis and marijuana?

• Should car drivers have to take a new driver’s licence test every 20 years in order to renew their licence?

• Should the school cafeteria only serve vegetarian options, removing animal food products?

• Should we limit the amount of travel people are allowed - by plane, car, or train - in order to save the environment?

By yourself or together with classmates, select one of the three adverts

1. Analyse the adverts by identifying the appeals: do they use ethos, pathos and/or logos?

   • What do they want me to do/buy?

   • Ethos: why should I trust them?

   • Pathos: how do they want me to feel?

   • Logos: what logic/facts are used?

2. Make a new advertisement! The brand wants to keep the product but change the appeal.

   • For example: If the original ad used pathos (fear) to sell home insurance, brainstorm a pitch using logos (data/savings) instead.

3. Present your new and improved rhetorical strategy as your exit ticket!