Photos by Haruyaの写真日記
Photos by 4travel.jp
The origins of Hatsu-nasubi can be traced back to the 1950s. The traditional sweet Hatsu-nasubi was first created by Daimatsuya (大松屋本家). Daimatsuya (大松屋本家) is a traditional sweets shop with over 150 years of history, located in the Mizusawa area of Tsuruoka City. Known for preserving local flavors and time-honored techniques, the shop has passed down its recipes for generations . In the 1950s, Daimatsuya began crafting this unique dessert using Watade nasu eggplants grown locally. Today, Hatsu-nasubi remains closely associated with Daimatsuya and continues to be highly valued in the region.
大松屋本家 -Daimatsuya
📍 11-25 Hiyoshimachi, Tsuruoka, Yamagata 997-0029
📞 0235-35-4041
"Hatsu-nasubi" is a cherished traditional sweet from Yamagata Prefecture, often enjoyed during New Year tea ceremonies and other special events. It is made from a special type of eggplant called Watade nasu(棉登茄子), grown in the Watade area on the outskirts of Tsuruoka City(鶴岡市). These eggplants are small, round, and have a shiny purple skin. The eggplants, cooked whole along with their long stems using a distinctive method, are then coated in sugar. Known as a rare sweet from the Tsuruoka region, Hatsu-nasubi is beloved for its elegant taste and is believed to bring good fortune.
Photos by 大松屋本家
In Japanese culture, eggplants carry a variety of symbolic meanings. They are often seen as symbols of success in one’s career, personal achievement, and a sense of fulfillment.
一富士、二鷹、三茄子 (1-Mt. Fuji, 2-Eagle 3-Eggplants)
Have you ever had a dream? Did you know that the very first dream of the New Year holds special meaning for the Japanese? In Japan, people believe that the content of that first dream (hatsuyume 初夢) can reveal what kind of luck they’ll have in the coming year. There’s even a saying: “First, Mt. Fuji; second, a hawk; third, an eggplant.” (「一富士、二鷹、三茄子」「いちふじにたかさんなすび」) Eggplant (nasubi in Japanese) is considered lucky because it sounds similar to the word nasu, which means “to achieve” or “to accomplish.” That’s why eggplants are seen as a good omen, representing success in your career and harmony in your home.
"When I first saw this tiny eggplant sweet online, I was amazed by how unique it was. There isn’t much information or many personal stories about hatsunasubi online. I couldn’t even find any videos about it on YouTube. That’s why I’m really glad to discover this adorable little dessert. Through this project, I was able to learn about its origin, historical background, and unique features. If I ever get the chance, I’d really love to try it! I’m sure it would be a wonderful experience!"
— Pei-Jung