0:00

if you're looking to start a YouTube channel the right way this year or maybe you feel that your current channel is stuck I want to encourage you to tell

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you that you clicked on the Right video because in this video we're going to share this deep training that was actually given at our live event called

0:12

grow with video live and Vanessa Lau who is the one that's going to give this training she taught on how to actually

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start and scale your YouTube channel the right way and how to become in the 10

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tile of your industry or Niche that you're trying to dominate with your YouTube channel and if you don't know

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who Vanessa Lau is she is amazing she's actually amassed over a million followers across her social media

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platforms all teaching people how to create a business using social media and YouTube and she's such a bright mind and

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literally as I was sitting in the room while she was giving this talk my mind was blown and so I'm actually going to ask you to save this video because

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you're gonna need to watch it all the way through and number two you're going to want to watch this training again next year and the year after that and

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the year after that but let's jump into the training from Vanessa Lau we're going to talk about growing your reach scaling secrets and space specifically

1:00

the tactics and the tools that I use to grow my YouTube channel to over half a million subscribers and over 28 million

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views in less than three years now I always keep saying this to Sean and

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Heather I cannot believe I'm here on this stage because let's be real three years ago I was on the other side of

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this stage because I was trying to figure out how to grow my YouTube channel and how to get started at the time three years ago I had just quit my

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job with no backup plan all I knew is I wanted to create videos online and so

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what I decided to do is you know what let's just work minimum wage let's just be a coffee Barista and let's make

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videos on the side and that's what I did I started small I started Scrappy I even wrote my video

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ideas on receipt paper while I was serving lattes at my job that's where my

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humble beginnings began now fast forward to today I now have half a million YouTube subscribers over 200 000

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followers on Instagram I founded a program The bossgram Academy where we help creators launch one-on-one coaching

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programs and sign paid clients using social media and now we've done over six million dollars in sales with over 6 000

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clients internationally creating videos online changed my entire life

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and I want it to change yours too but here's the problem this is our expectation the moment that we post a

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video we think it's gonna go viral we think it's going to pop off we spent seven

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hours filming and editing and all these things and this is what ends up happening but here's the actual reality

2:39

of what it's like to be a content creator it's not all sunshine and rainbows and especially if you decide to

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do video it's not an easy job and here's the truth it's never been

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easier to start a channel and it's also never been harder to grow one easier

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because there's so many people like me like you whatever else that post videos online sharing to people how to actually

3:02

grow a YouTube channel how to be successful on social media but it's also never been harder to actually grow one

3:08

because we all have instant gratification that it's gonna work right away and that's simply not true that's

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why before we get started in the tactics and the tools and everything I want to walk you guys through the valleys of

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death that you guys are going to experience during your creator Journey so let's go through it each one by one

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number one there's gonna be people who just never start their Channel they're always going to be stuck in this Valley

3:36

of Death because they wait for the perfect opportunity they wait for the perfect moment they wait for the perfect

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Niche they wait for so long to the point where they never start their Channel even though years have passed on

3:47

now there's going to be some people who get through this valley of death and they post a few videos maybe two three

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maybe even six or twelve but then the issue becomes they're not seeing the momentum that they hoped that

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they would right away and so guess what happens they give up and unfortunately a lot of people will

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find themselves in this valley of death and very few people crawl out of it

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now for the people who are able to crawl out of this Valley of Death then what happens is they start gaining momentum

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because they finally created enough videos to optimize that data to

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understand what works well for them to figure out what their Niche is and so then they start actually building that

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traction but here's the caveat to that at any point for any Creator if you do not have

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the systems and the processes in place to sustain that momentum what happens is you burn out I've been

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here many many times because I didn't have the right systems and processes in place

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now when you become that Creator who can create those systems and create those

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rinse and repeatable processes then the next step is you struggle to stay

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relevant because at some point yes you have those rinse and repeat processes that's going

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to last you a few years of maintaining your channel but algorithms change platforms change new creators come into

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the space and so what you need to do is you need to reinvent yourself every so often

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every few years and for the creators that are able to last decades they're

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the ones that are able to reinvent themselves over and over and over again now how I've broken down this journey is

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really in three phases there's those of you who want to start your channel those of you who want to grow your channel and

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those of you who want to scale your Channel and so regardless of where you're at today I'm going to give you the tactics

5:44

to break through each phase so that you can make it to the top 10 how does that sound so let's focus on phase one those

5:52

of you who are just starting up your channel maybe you're not getting the momentum that you're wanting here's what

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you need to focus on if you are in the startup phase you want to focus on developing the skill of creating videos

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and so you're able to collect the data you don't need a perfect Niche yet you don't need the perfect gear yet you

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don't need any of that focus on building the skill of creating videos now here's

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what your weakness point is going to be this is your Achilles heel if you're not careful you're going to fall into that

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Valley of Death you let perfect stop you from getting good

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you wait for the perfect moment you wait for the perfect setup you wait for the perfect Trend and guess what you either

6:36

never post the video or you don't post enough videos because you're holding yourself back from even getting good in

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the first place so here's tip number one that I have for you if you are someone who is struggling

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to find the perfect Niche to find the perfect topics then I want you to take a step back

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and I want you to focus on your target audience instead of hyper focusing on that Niche it sounds counter-intuitive

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but hear me out there's a misconception out there that says hey I need to know my niche

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before I can post any videos I need to do tons of market research before I can post anything because it

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needs to land it needs to be perfect it needs to rank the truth is is that your Niche will

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find you after you've collected enough data on what's working and what's not

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working on your channel and you as a Creator you know what topics you like to do best

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I'll tell you a personal story it took me 10 years to start up my YouTube channel I've always wanted to be a

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YouTuber since high school specifically I wanted to do makeup I wanted to be a makeup Beauty blogger

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I waited 10 years to finally post something and the moment that I posted my very

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first makeup tutorial I realized oh my gosh I hate doing this

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putting on makeup taking it off and then putting it on again oh my gosh I hated it and you know what really sucked it

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took me 10 years to figure out that the niche I thought I wanted to do was actually not what I wanted to do at all

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and so let that be a lesson to you don't aim for Perfection just do it

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and so what did I do after that pivot I pivoted and I thought you know what I don't really know my Niche yet I had just quit my corporate job and so I

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really want to just post videos for Millennials who are one to two years into their corporate job trying to find

8:26

their identity either going through identity crisis and so I think about this person in mind

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okay it's not really Niche down yet it's just a target audience and what I realized that this target audience has

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many different interests maybe they're interested in side hustling career tips budgeting tips

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staying healthy all those different things and so what I did was I started to

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experiment and one day I was like you know what I think that this person might be interested in social media and so I finally posted a video that

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seemed out of the blue at the time it was my first video about Instagram and that video took off and today it has

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6.2 million views on YouTube this would not have been possible if I

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did not give myself the freedom to try different things

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because if you pigeonhole yourself then you're not going to be able to experiment at all

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and later you'll see why this was helpful for me now tip number two create videos around search friendly topics

9:31

every person uses the search engine okay and YouTube is owned by Google it has

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the best SEO ever amongst all the different platforms that exist now the

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reason why someone will use a search engine is for two two things they want to solve a problem or they want to be

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entertained now for me at the time I'm not very funny so I was like you know what I'm just gonna solve people's

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problems and I'll figure out how to entertain them later and so that's what I did and what you

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have to realize is that that person who's searching for something in the search engine there they have a point a and a point B

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they have a pain point that they want to solve and they have a desired result that they want to achieve and your

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content is what's going to bridge that Gap and so when I think about content ideas

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this is what I think about I think about what are the questions problems limiting

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beliefs or objections that this person might be going through and then I brain dump a list of problems issues and

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questions then for each question problem limiting belief objection whatever it is I'll

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then map out at least three video topic ideas for each one so for example if one

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of the problems that you guys are going through one of the objections that's preventing you from starting your YouTube channel is I don't want to start

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a YouTube channel because I'm afraid of being on camera then I'll think and I'll think about

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okay three video ideas number one how to grow a YouTube channel without showing your face that might help this person

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video idea number two how to get confident being on camera in 30 days or less that might help that person

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third video idea why you're afraid of putting yourself out there on social media and three ways to overcome it that

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might help this person and so I go down the rabbit hole of different topics that I might want to create content for based

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on the questions and problems they might be searching for on YouTube or Google

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now if you need help with this and you're not sure about what people are asking on the internet here are my

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favorite free platforms I go on forums and comment sections I go into Reddit and I look at the topics and I look at

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what questions people are asking about I go on quora I go on Facebook groups really Niche Facebook groups and I see

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what people are asking questions on and one of my most favorite things is going into my competitor's comment sections

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and seeing what their subscribers are asking as a follow-up to watching their video because that tells me Ah that's an

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opportunity for me to tap into that market and tap into that Gap because clearly there's a demand and that

12:06

Creator didn't necessarily cover that yet in their video so that's something that's really helped me over time

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now if you need even more help you can then use external plugins like tubebuddy

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or vid IQ to find content ideas and topics that people are searching for

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step one if you use something like tubebuddy you're going to get access to something called keyword Explorer

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and when you have access to this you go in and you search in your topic and when I search in the topic let's say

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Instagram what I'll pay attention to is what my weighted score is tubebuddy will tell me if my channel does the video on

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this topic how well it's really going to do based on the competition now for my

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channel specifically it's telling me hey I would actually have a pretty good score something that I might want to

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pursue then what I do is I go down the rabbit hole further and I look at okay what video topics is tubebuddy recommending

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me because they have so much data on what people are searching for on YouTube and on Google so then I get content

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ideas like this easily in a few clicks I then go down the rabbit hole further

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and I'm like hey it's suggesting that of the topic of Instagram people are also searching about Instagram captions so

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let me double click on that boom now my score has went from good to excellent because I Niche down slightly

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on that topic so if I were to do a video about Instagram captions I would have a

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pretty fair chance of ranking pretty well and so again I look at what video topics are available to me and so that

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is how I can easily find content ideas that are searchable and that I know people are looking for

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now here's a bonus tip let's say you're someone that's like well Vanessa I really want to create videos on topics

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that are very competitive so how do I stand out two tips that really help me get my first 100K subscribers number one

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add the year to the title to increase the relevance because even if there is a

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YouTuber out there that has more views more subscribers than you the fact that you added how to do this in 2021 or in

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2022 or whatever else people are going to be more inclined to clicking your video because it's more relevant

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number two add a differentiation Point can you actually get someone the result faster without a certain pain point or

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can it be niched down to a specific sub segment so instead of creating a video about how to meal prep I'm going to do a

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video about how to meal prep for busy vegan moms that might get more clicks

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than a general video second one let's say you're a gamer you want to do videos about gaming Call of

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Duty war zone very very saturated on YouTube what I would do is I would say

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Call of Duty war zone tips and tricks for beginners a specific sub segment in

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2022 relevant for this year and to make it even more clear I'll put it in parentheses updated

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so they know click my video it's better than everyone else's it's relevant third one how to wake up early in the

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morning very very popular topic but I'll say without an alarm to make it even more better and juicier

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than all the other titles that they might be stumbling upon this is how you might be able to stand out as a beginner

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and this is how I did it when I started here's another Secret Sauce tip that I have

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the reason why my video has 6.2 million views is because every year I update the

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year in the title I posted this video in 2019 and I will spend the time thank

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you I will spend the time to go back on that video and say 2020 2021 22. guys I

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have been milking this video for four years Oliver already I've made lots of money on this video not gonna lie and

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that's why I keep updating it now my bonus tip for you is when you start creating videos do not mention the year

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in your actual video think about it YouTube is an evergreen machine

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if you want your videos to last longer be more relevant for the future future

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proof it don't mention the year and try not to put it in the thumbnail or else you'll have to be like me going to canva every single year and updating it

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now for those of you who are a little bit more advanced if you want to make your life easier you could use something like tubebuddy they have a feature

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called bulk editing and so what I'll do is I'll actually go into this feature and hit find and replace text and I'll

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literally be like okay tubebuddy tell me all the videos where I said this year in the title and in the description and

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then replace it with the New Year hit a button done all my videos are updated

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but back then I did it manually so you know this is the plug right there

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third tip for you beginners right here keep it simple complexity is the enemy

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of execution I'll repeat that complexity is the enemy

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of execution there's a big misconception I won't get views if I don't have the best equipment

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here's the truth you want to see what's working and not working and then invest in the equipment that you want a mistake

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that I made when I started is I thought I needed the best lighting so I spent 300 on lighting equipment filmed a few

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videos and realized I hate this equipment I way prefer daylight lighting and so I

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wasted 300 dollars now here's the simple gear list ask yourself three questions can people see

17:27

you can people hear you and are you making your life easier when it comes to filming okay I literally

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use this setup right here for my half a million subscriber YouTube channel this

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is all I use now and it works perfectly fine for me now we've talked about a few valleys of

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deaths okay we talked about never starting and always giving up now let's

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talk about the next phase which is when you enter a period of growth your focus is to stand out and keep up with the

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competition but here's your Achilles heel here's the problem you have no systems to keep up with the growth and

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the momentum and that becomes an issue of you being consistent on your Channel

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and so tip one you want to double down on what's working on your Channel right

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now especially if you're in this phase remember earlier on I talked about how I was creating videos for a wide target

18:25

audience doing a bunch of videos here and there and then suddenly I had a video that picked up better than others

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it doesn't have to be viral it just has to be a video that's getting more views than average now I didn't really catch on to the

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trend and so what I did was I continued to post my random videos like I always did and as you'll notice the views were

18:44

just average this is a recent screenshot so back then it was even less views then I asked myself okay what if I just

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double down on this one topic and see how what happens okay let's just see what happens Boom the moment I doubled down My Views

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accelerated and this got me to my first 100K subscribers in less than a year because I doubled down on what was

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working now I want you to imagine this scenario imagine getting the best sushi sample as

19:11

you're walking down the street and you're like damn this is good and so then you go into the restaurant expecting more sushi but you see fries

19:18

Burgers steak burritos and you're disappointed so what do you do you leave the restaurant

19:24

this is how someone might feel after they've watched an amazing video of

19:30

yours and they go to your channel and they don't see similar content of that nature that's why you're not getting the

19:36

subscribers that's not why you're not getting more views it doesn't matter if you have a viral video what matters is

19:41

what you do with it it doesn't matter if you have a video that's picking up it matters what you do with it and so keep

19:47

that in mind now tactic number two you want to know your analytics at this

19:53

point and understand how you can optimize your videos better and so the few metrics that matter the

most is really this funnel and if you go into your creator studio YouTube will literally show this funnel to you you

20:07

want to ask yourself what are your impressions like how many people saw your video on their feed they didn't

20:13

click on it yet they just saw it in passing that tells you whether or not search is doing really well for you or

20:19

if the algorithm is just in your favor it'll tell you a lot of things when you dig deep into this data

20:25

then of those people who saw your video in passing how many of them actually clicked on the video that is your

20:32

click-through rate average about three to five percent if you can get past five percent six percent seven percent eight percent ten

20:38

percent you really want to double down on that style of thumbnail because it's clearly working for you

20:44

then of those people who click the video people can click the video and they can click out how many people actually viewed your video that's where the views

20:51

come from then of those people who viewed the video how long did they watch the video

20:57

for that's your view duration so let's say your video is 10 minutes long and your average view duration is five

21:03

minutes that means on average people are only watching half of your video that's what view duration is and then

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how many people are binge watching your content how many total minutes have you accumulated in your Channel

21:16

that tells you whether or not are people staying on and by knowing these analytics you're

21:22

able to reverse engineer your goals so for instance if you are someone who wants to have more views

21:28

your gear the equipment you use doesn't matter what matters is your topic your title

21:35

and your thumbnail when we talked about topics I talked about doing search friendly topics check

21:41

title I shared some hacks on how to make your title stand out check for thumbnail

21:46

you're going to want to click you're going to want to see the click-through rate and see how you're doing and really test your thumbnails to see what's

21:53

actually driving the clicks now if you want to take it a step further you could pay for something like

21:58

tubebuddy get their license well they'll actually tell you which thumbnails you should improve on tubebuddy will tell you okay well this

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video is getting a lot of views but the click-through rate is lower than average so you have an opportunity to improve something here

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and then what you can do further is you can a B test thumbnails if you want to get into a more advanced territory now I

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didn't do this when I started so don't worry about it if this is not something that you're ready for yet but this is available to creators if you want to dig

22:24

deep on the data and not and optimize now if you are someone who wants to have

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more watch time more view duration this is what you have to focus on a strong

22:36

hook how are you hooking people to actually watch the rest of your video if

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your intro is over one minute long to me I feel like that's too long already people have the attention span of a

22:48

goldfish on YouTube okay they're gonna click out secondly are you being concise

22:54

if you are rambling in your video you're taking very long to get to the point how annoyed do you get when you're like oh

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my God I clicked this video and they're taking forever to actually give me the good stuff you're gonna click out

23:06

engaging how engaging is your video this is when you want to focus and experiment

23:11

with video editing Styles the environment b-roll all those different elements to make your videos engaging

23:17

that will cause someone to keep watching and if you are someone who wants more watch time optimize your playlists make

23:25

it very clear to people if you like this video you'll love these videos and a bonus tip that I have for you that's

23:31

worked really well on my channel is making your videos episodic so very similar to watching Netflix you want

23:37

people to binge watch your content so what I'll do sometimes in my videos is I'll say hey last week we talked about

23:43

hashtags this week we're going to talk about captions and so they're going to know that hey a previous video existed

23:50

and then at the end of that video I might tease my next video and say hey if you like this video next week we're

23:55

going to talk about Instagram stories so hit the Subscribe button hit the notification button and I'll see you next week and so that causes people to

24:02

want to watch more and this has dramatically increased my watch Time by doing this well I hope you are enjoying

24:08

today's session and I wanted to let you know that if you are loving content like this then you definitely need to go to

24:16

21videotips.com where you can actually get 21 more video marketing tips just

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like this from industry experts like Patrick Bet David Vanessa Lau Pat Flynn and Alex hermosi and so many amazing

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video marketers of our day they're sharing their best kept business building Secrets inside of this master

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class and free downloadable guide so just head over to

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21videotips.com to get instant access for free and learn how you can level up

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your business and brand that's 21videotips.com now let's get back into

24:53

today's content third tactic if you're at this stage is create a production Cadence remember we talked about the

25:00

Achilles heel being the fact that you don't have the process and systems in place and so then you burn out and

25:06

you're not able to be consistent on your channel so what do you do easy time block you can either back bake

25:13

or you can batch so when I talk about batching take oh two to three weeks of the

25:19

quarter and film as many videos as you can so you can get it taken care of this is really helpful especially if you're a

25:25

business owner or you can bake it into your schedule this is what I like to do it just works better for me is I block off specific

25:32

days of the week to dedicate to content so I'll block off Thursdays and Fridays

25:37

to film videos you could also do a combination of both if you want to bake it into your

25:42

schedule make it something that you exercise on filming is kind of like Fitness to be honest

25:48

you're able to block specific days and batch a few videos so that you're not going to ever run out of content and for

25:54

those weeks where you want to take a vacation you'll want to take a day off you absolutely can what I want you guys to know though is you can't copy and

26:01

paste someone's workflow that's the biggest mistake you can make as a Creator because I see so many copy

26:07

and paste other people's workflows it doesn't work for them and then all of a sudden they think that they're a bad Creator because it didn't work when in

26:15

reality this is a very very specific career path and every creator has different

26:21

strengths and weaknesses and so you need to be able to create a workflow that works for you and give your self

26:27

permission to do that it took me a year and a half to find my workflow okay and so it's normal if you haven't found it

26:33

just yet what I will do today though is I'm going to give you examples of workflows that work for me and you can take the best

26:41

bits of it to implement it into your Cadence so here's my air table this is how I map

26:46

out my content giving you guys the full behind the scenes you don't have to use airtable you can use a sauna Trello

26:51

anything that is kanban style what I'll do is anytime I have a Content idea maybe I watched a movie read a book

26:58

attend the conference or I'm just sitting down brainstorming I'll put all of my ideas in this queue it's just

27:04

ideas nothing else and then on a separate day when I want to get serious about actually scripting I'll look at

27:10

this queue and I'll see which ones are really really interesting to me which ones actually have legs what do I actually want to film

27:16

then I start scripting the video and when you actually open one of these it's going to open this thing where I can just bullet point script my video or if

27:23

it's a video that I want to prep more for I'll write something longer it really depends on the video there's no right or wrong when it comes to

27:29

scripting and by the way I get this I I get asked this a lot I don't use the teleprompter

27:34

next I then filmed a video okay and filming to me takes like an hour two hours really depends on the video

27:41

and then finally I will bring it to editing now I have a video editor but even if you're editing your own videos this is

27:47

something that'd be very helpful for you to keep track of and if you do work with a video editor here's something that's

27:52

worked really well for me www.frameio it saved me so much time in

27:57

video briefing because what happens is my video editor they'll send me the video and then on the side I will leave

28:03

my comments and it'll automatically time stamp them so that when we communicate it's clear and it is concise and there's

28:12

a steady stream of workflow here and so this is definitely the goat if you work

28:17

with a video editor highly recommend it now after that I then put it into SEO

28:23

what I like to call optimizing the actual video I look at the title is it fine I look at the description I put in

28:29

the chapters I put in the cards the end screens all the things that make up actually uploading the video

28:36

I also use tubebuddy just to figure out the keyword something as simple as this I get help I don't do this on my own I

28:42

just use the plugin I do what the plugin tells me add a half a million subscribers I still do this

28:48

and then finally I upload the video and then I have a workflow after that too

28:53

so this is my promotion workflow the moment a video goes up what we'll do is within the first 24 hours we're going to

28:59

promote it in the community post so my subscribers know that I have a new video coming out what we like to do is we like

29:05

to put a gif so that people can see kind of the climax of that video and really bait them into watching

29:11

I also promote the video on Instagram stories so that my followers know that hey I dropped a new video and then I

29:17

always comment engage within the first 24 hours so that YouTube can see that there's a lot of activity happening

29:23

which may increase the chances of it being thrown out in the algorithm a lot more

29:28

now here's a little bonus tip for you if you know that a lot of your audience members watch videos on mobile we like

29:36

to use something called link twin it's free it allows us to create a deep link so that when someone's clicking the link

29:43

on mobile it's going to open up directly in the YouTube app because here's what happens

29:49

you promote something on Instagram everyone can put this out now you don't need 10K followers to have the links

29:55

but the problem is if you just take the link from the actual YouTube video if someone wants to engage with your

30:01

content they want to subscribe they want to show you love boom they have to subscribe they have to sign in

30:07

and so that's going to block them from doing anything to really show love to your video so what I do is I use the

30:14

link twin link and that way they can go straight into the YouTube app they can subscribe they can comment they can like

30:19

they can do all those things reducing friction matters when you promote your

30:24

videos and that's something that I like to do in my workflow and then everything that I talk to you

30:30

guys I put it into Asana I then schedule everything I have it all listed out so

30:35

when I'm a solopriner it's easy for me to keep track of but when I hire a team member I can easily reassign those tasks

30:41

to them this is literally what's in our Asana board right now and the reason why I'm sharing this with

30:47

you guys is because when you decide to start a YouTube channel you are essentially deciding to start a

30:54

production company treat it with the same respect as you

30:59

would a business because it is one and especially if you are a business owner this is going to be your biggest

31:04

Achilles heel if you don't figure it out now we talked about The Valleys of death

31:09

we talked about how to overcome that burnout period but how do you actually reinvent yourself if you're struggling

31:14

to stay relevant let's talk about phase three scaling your focus at this point is to sustain the growth and continue to

31:23

expand your YouTube channel your Achilles heel what's going to be your biggest point of weakness is doing the

31:29

same thing over and over and over again your subscribers are going to get bored

31:35

you're going to get stale it is going to happen it might not be right now but it might be in a few years where this platforms are changing algorithms are

31:41

changing consumer preferences are changing you need to reinvent yourself so how do you do it well here's how I do

31:48

it number one get off of YouTube go beyond YouTube and Sean talked about this earlier on about short form video

31:54

long-form content for my business is the Kingpin to our content strategy

32:00

every single week I spend the dedication and the time to film one YouTube video and also one long form newsletter that

32:07

connects my audience with me now I'm tired I don't want to be on all these platforms so since I already did

32:13

the work on these long-form pieces of content what we'll do is we'll break those pieces into short form Instagram

32:19

Tick Tock Twitter you name it and it looks something like this very easy I

32:24

posted a video a few years ago where I shared five tips on what post convert on Instagram I then took those five tips

32:31

and then turned it into a carousel and then what I did afterwards is I took those tips and I turned them into short

32:37

form videos that I can then put on other platforms like Tick Tock Instagram reels uh YouTube shorts whatever else and so

32:44

I'm not doubling my work and coming up with more content ideas I'm stretching my reach so I can reach new audiences on

32:51

different platforms who may not have seen my videos before because some people they don't want to watch a 15 minute video to get to know you maybe

32:58

they just want to watch a 15 second one maybe they want to swipe through the Carousel and read think about

33:03

accessibility and think about how different people have different ways of consuming content and that will make you

33:09

an A plus Creator when you think about it in that lens tactic number two don't just build an

33:16

audience build a community this is going to be extremely extremely

33:21

important because one thing I want you guys to think about is if the dollar were to

33:27

collapse dollar doesn't mean anything we head into a new currency or if all platforms were to go bust YouTube

33:34

disappears Instagram disappears everything we head into web 3 there's different platforms that exist the only

33:40

thing that you are going to have to rebuild yourself is your relationships

33:45

and there is a vast difference between having half a million subscribers and

33:51

half a million Community Die Hard fans of yours that will go wherever you go let's say you decide one day I don't

33:58

want to be a YouTuber anymore I want to launch an e-commerce product I want to do something else I want to do software

34:03

I want to do whatever I want to write a book you want to make sure you have strong enough relationships for people who to want to buy those things to want

34:10

to follow you wherever you go and so here are some things that we do really simply to really boost that

34:17

relationship with our audience subscriber shout outs this is something you can do today we notice there's so

34:23

many people that show love to our videos how can we give back how can we make them feel seen appreciated loved and heard

34:28

WE Post their comments in the back of our video so that they know that we see them we do content polls we engage

34:35

people we interact with people we want people to be involved in the creation of our content now

34:41

we also started a Weekly Newsletter series called the CEO newsletter a lot of people my subscribers love to see my

34:48

videos but they want to see the behind the scenes of those videos they want to know what really goes on behind that

34:53

lens they want to know what's going on with my business with my life and so we started to create this newsletter series

34:59

and on a weekly basis we have upwards to 30 open rates because they love this content it gives

35:07

them access to me one thing we also want to experiment more this year and next year is doing more live streams and

35:13

private connection calls we focus so much on serving our clients but what I want to do is I want to start actually

35:20

hosting Zoom meetups with my subscribers with people who follow me and just to hang out with them why do they have to

35:26

pay me to do that how can I actually build that relationship today these are things we're looking forward to doing

35:31

now the third tactic is breaking the pattern if you're going through a plateau right now this has helped me a

35:37

lot actually revive my channel a bit because I went through a plateau for three years I was just sitting down

35:43

doing the same video same environment same everything and my retention dropped off my engagement dropped off so I

35:49

thought to myself what do I need to do what I realized that at some point in your journey you're going to have a lot

35:55

of Raving fans that love you but your videos alone aren't going to be enough they're going to want to have more

36:00

access they want to see more things they want to see more of your life that's where searchable content

36:06

searchable topics aren't going to be enough you might want to switch those things up and so what we do is we decided hey

36:14

let's actually add a few more topics to the channel to keep things interesting instead of just niching down on

36:19

Instagram let's Niche up and share more things and what I realized is over time my

36:25

audience has really grown and matured as well when I first started I was attracting a lot of people who were just

36:31

starting out in business but few years later those same people are now wanting more advanced strategies or wanting to

36:37

start businesses or wanting to do all those things so how can I as a Creator grow with those people

36:44

keep that in mind you don't even need to change up your topics if you don't want to you can just change the delivery

36:51

so what I did was I changed the environment in which I filmed my videos no longer did I just do sit-down videos

36:57

in my office same setting every single time I started vlogging and showing people aspects of my home I started to

37:03

film videos outside of my home I started to introduce my pets I started to introduce my boyfriend all these

37:08

different things in my videos to build that connection this is also a great time to experiment

37:13

with your video editing for us we switch video editors and it made all the difference to really

37:20

Reviving our Channel and reaching a new audience of people who are more engaged with a specific type of editing style

37:25

and then lastly we just got more personal just started vlogging started

37:30

to actually show people what it's really like to start a channel what it's really like to actually be me because at that

37:36

point you have raving fans they don't care about the searchable topics they care about you

37:41

right and so these are the values of deaths that we just walked through and for each tactic that I shared it's very

37:48

unique to what phase that you're in so if you're not in phase three you don't have to worry about that stuff focus on

37:54

phase one and two okay but so far we've talked about all the valleys of Death and All the tactics that you can do

38:00

today to prevent falling into those valleys of deaths now I have a question for you

38:07

how many people know this guy MK PhD Marcus Brownlee yeah lots of

38:12

people know him he's one of the most famous Tech YouTubers on the platform

38:17

here's his 100th video that he posted 13 years ago

38:22

I took the screenshot like a few days ago so it has 1.4 million views but I guarantee you 13 years ago he probably

38:28

had no views on this why do I show you this I show you this because if you are

38:35

someone in this room who's posting one video a week and you give up after three months

38:41

I want to remind you that you've really only given up after 12 videos

38:47

I know that when you're doing the video it seems like a lifetime but the algorithm doesn't care about that your

38:53

audience doesn't care about that they only see 12 videos so does it make sense to give up no and so Marcus Brownlee

39:01

posted over well over a hundred videos before he saw success today he has over

39:06

15 million subscribers you can rest I highly encourage resting

39:12

and protecting your mental health as a creator but what I don't encourage is giving up because as you can see through

39:19

these valleys of deaths starting growing and scaling a YouTube channel takes time

39:25

and remember the information that you learn at a conference like this one is

39:31

useless unless you take action on it so whatever you learn today tomorrow the

39:37

next day take action take notes take the best nuggets of wisdom and start applying it to your businesses and to

39:44

your videos make this your year

0:00

in the past 30 days this channel has

0:02

generated anywhere from over 600 to over

0:04

ten thousand dollars and they did that

0:06

with a faceless YouTube channel on their

0:08

Channel they just explained philosophy

0:10

which is why in this video I'm going to

0:11

create an entire faceless YouTube

0:13

channel only using free AI softwares

0:15

because we all know AI can be a tad bit

0:17

pricey and I'm gonna use AI to automate

0:20

this entire process from generating the

0:22

idea to the script to the voiceovers to

0:24

every single aspect of it so trust me

0:26

you want to watch this full video now

0:27

when it comes to getting an idea for the

0:29

channel you don't have to do

0:30

philosophies all you need to do is come

0:32

on over to Chachi PT you're going to ask

0:34

that GPC to give you 50 YouTube channel

0:36

niches okay and just like that it's a

0:38

begin to give you a list of niches that

0:40

you can get into to start your channel

0:41

but for our Channel we already know

0:43

we're gonna be creating a philosophy

0:44

Channel now once you have the channel ID

0:46

you actually have to create the YouTube

0:47

channel now ignore the first subscribers

0:49

you see over here this is all my fake

0:50

accounts but what you need to do now is

0:52

give your channel a name add in the

0:54

banner add in the logo and an about

0:55

section okay so what I'm going to do I'm

0:57

gonna head back over to charge EBT and

0:59

then I'm gonna ask it this prompt write

1:01

me 10 Channel names for a YouTube

1:02

channel that explains philosophy and

1:04

then here it goes giving me some 10

1:06

names examples so looking at these names

1:08

the philosophical owl I think I like

1:10

this one the philosophical Outlets so

1:12

I'm gonna head back over to my channel

1:13

Okay click where it says customize

1:14

channel so I'm gonna make sure that I'm

1:16

in the customizations tab okay then I'm

1:18

gonna click where it says basic info and

1:19

then this is where I'm gonna add in the

1:21

name from chat GPT and then I'm also

1:22

gonna add it in for my Channel's name

1:24

next thing I need is my channel

1:25

description okay but I'm gonna head back

1:27

to chat GPT and then I'm gonna write

1:29

this prompt to write me a YouTube

1:30

channel description for a channel called

1:32

the philosophical owl that explains

1:34

philosophies in a story format so I can

1:36

just go ahead and I'm just gonna copy

1:37

this description and then I'm just gonna

1:39

paste it in my description section and

1:41

now I'm gonna click where it says

1:42

branding I need my profile photo and I

1:44

need my banner now in order to create

1:45

that I'm gonna head over to canva you

1:47

can also find a link for canva in the

1:49

description of this video but what I'm

1:50

gonna do is I'm gonna search for the

1:52

word YouTube Banner okay as you can see

1:54

canva offers over 2 000 ideas that you

1:56

can use from but I'm just gonna click

1:57

where it says create a blank YouTube

1:59

Banner and then what I'm gonna do is I'm

2:01

gonna go over to where it says elements

2:03

I'm gonna see if I could find something

2:04

related to philosophy and then I'm just

2:06

gonna go where it says to photos and you

2:08

see this one right here I actually quite

2:10

like this and then I'm just gonna go

2:11

ahead and edit this to make a good

2:12

Banner so then in order to download this

2:14

band I'm gonna go where it says share

2:15

and then I'm gonna click download it's

2:17

already selected as a PNG so all I'm

2:19

going to do is hit where it says

2:20

download okay so I'm going to head back

2:22

over to Canvas page once again but then

2:24

this time what I'm going to switch first

2:25

as you can see down here YouTube channel

2:26

local again I'm gonna go in with a blank

2:28

logo and now this is where the

2:30

interesting AI pod comes in so I'm gonna

2:32

go over to where canva says apps over

2:34

here and then now what's an app as you

2:36

can see it's the number one but if you

2:38

don't see it all you need to do is

2:39

search over here for text to image and

2:40

then I'm going to ask converter

2:42

generators a philosophical out and then

2:43

I'm just gonna add it with glasses so

2:45

maybe it comes up with one with maybe

2:46

like some nerdy glasses on and I'm gonna

2:48

put it in a style of dream like because

2:50

I feel like that normally gives some

2:51

pretty cool results but I'm gonna click

2:52

create your image now let's see what

2:54

canvas AI comes up with as you can see

2:56

canva has given us one two three four

2:58

pretty cool options for some reason

2:59

really like this one of the book okay I

3:02

just wish it added glasses onto this but

3:04

there's no worries because I can

3:05

actually add the glasses on myself so

3:07

I'm gonna go over to elements right here

3:09

okay and then I'm just gonna search for

3:10

glasses now you have a little

3:12

philosophical allocate that's perfect

3:14

for our Channel image actually so now we

3:16

can go ahead and download our image so

3:18

let's click where it says share okay and

3:19

then we're gonna click download just

3:21

click over there and just click PNG okay

3:23

and then click download and that's all

3:25

you need to do we're gonna head back

3:26

over to our YouTube channel here as you

3:28

can see Okay click where it says upload

3:29

and I'm going to locate the logo that we

3:31

just created on canva okay now you can

3:33

see it's already in our logo so I'm

3:34

gonna do the same thing for our Banner

3:36

okay so now that I've added them both in

3:38

I can go ahead and hit publish and once

3:40

I've done that I'm gonna click view

3:41

Channel just to see what the channel is

3:43

looking like so far okay I have to admit

3:45

guys this actually looks pretty good

3:47

with the little fancy owl and now a

3:49

little fancy Banner not a fancy name so

3:51

now we need to generate our first video

3:53

but before we can do that we need to get

3:55

the idea to do that so what I'm going to

3:56

do is I'm going to ask chargpt this

3:58

prompts and the prompt reads give me

4:00

five philosophy lessons and who said

4:02

them okay and as we could see cha gbt

4:04

has given me five philosophy lessons and

4:06

who said them now I have kind of an idea

4:08

of what I can make a video about okay

4:10

the exam's life is not worth living this

4:12

is actually pretty I have no idea what

4:13

it means but I need a script for my

4:15

video okay and I don't need to know

4:16

because AI knows okay so this is why I'm

4:18

going to ask rgbt this from right a 300

4:21

word script of a short story explaining

4:23

number two okay and I'm gonna say make

4:25

it easy to understand yet entertaining

4:28

so now chat gbt has begun to create a

4:30

story for us that story is also the

4:33

script for our video okay now we have

4:34

the idea for the video and now we have

4:36

the script for the video the next one

4:38

you need to do is generate the voice

4:39

over for this script and how you would

4:41

do this is you come over to Google and

4:43

then you do a search for 11 labs and

4:44

once you've done that you're gonna click

4:46

this one over here okay and then it's

4:47

gonna take you to this page where you

4:49

can give it a try where you can test it

4:50

out okay but now in order to create the

4:52

actual voiceover you need to head over

4:53

to where it says speech synthesis and

4:55

now once I'm in this location what I did

4:57

was I selected The Voice Adam okay and

4:59

then here as you can see all I did was I

5:01

copied this script from jaji PC and then

5:03

I pasted it in here okay and now once

5:05

I've done that all I need to click is

5:06

generate and then once 11 Labs is done

5:09

with your audio you can go ahead and

5:10

listen to it at the bottom here and then

5:12

if you like what it sounds like all you

5:13

need to do is hit download over here and

5:15

then that's how you can go about

5:16

downloading your audio okay it's time to

5:18

create the actual video and trust me

5:20

this is where it gets pretty interesting

5:21

now in order to create the video you

5:23

need to head back over to canva again

5:25

you can find a link for canva in the

5:26

description of this video but what

5:28

you're gonna do you're gonna search for

5:29

YouTube video okay and once you've done

5:31

that it's going to show you all these

5:32

different templates you're not going to

5:33

use them you're going to click where it

5:34

says create blank YouTube video so the

5:36

first thing I need is a background for

5:38

that video and what I'm going to do is

5:39

I'm going to use the same image as you

5:41

can see it's in my recently used put it

5:43

on our image and then I'm going to align

5:45

it and then I'm going to click where it

5:46

says edit image and then click over here

5:48

where it says see all and I'm going to

5:49

do the same thing I'm going to decrease

5:51

the brightness to make it look a bit

5:52

better I'm going to increase the

5:53

saturation of this and I'm also going to

5:55

increase the blur okay so once I've done

5:57

that I have the background of my video

5:59

ready but now I need to generate the

6:01

character who's gonna speak in my video

6:03

now who better to explain this

6:04

philosophy than the person who said it

6:06

themselves what I did was I did a quick

6:08

search into Google as you can see to see

6:10

who Socrates is now I have just a

6:12

general idea of what he looks like so I

6:14

could begin generating him so in order

6:16

to generate that character okay I'm

6:17

going to use again canvas text to image

6:19

AI I'm going to type in his name

6:21

Socrates and then I'm just gonna add the

6:22

philosopher after it just so that canva

6:25

AI knows what I'm talking about okay I'm

6:26

gonna put it in a style of filmic um

6:29

with the results I don't know how I feel

6:31

for now I guess this is our best bet so

6:35

let's try putting it in the style of

6:37

dream like just to see maybe if it

6:39

creates better looking ones yes yes yes

6:41

yes yes yes yes so compare these two

6:43

together let's just take him out of here

6:45

so for now as you can see the

6:46

backgrounds are different so what I need

6:48

to do is actually remove the background

6:50

from this image so in order to do this

6:52

what I need to do is go right back to

6:53

where it says uploads okay so I'm gonna

6:55

click on this and then I'm gonna click

6:56

where it says download now in order to

6:58

remove the background I need to head

6:59

over to Google and search remove

7:00

background okay and you're gonna click

7:02

this one here this is the one I always

7:03

use and now once on that side so you can

7:05

upload the file that we just downloaded

7:07

from canva of our character and then as

7:09

you can see it's gonna begin to remove

7:10

the background and it tried its best

7:12

okay it had a little trouble removing it

7:13

from the hair but don't worry All I'm

7:15

gonna do is Click where it says edit and

7:17

then I'm gonna click where it says erase

7:18

and restore and I'm gonna make sure I

7:20

have erase selected and then I'm

7:21

literally just going to erase all this

7:23

extra stuff it does not need to be

7:24

perfect which is why I like this app and

7:26

let's see so now that I've removed the

7:28

background I can go ahead and

7:29

re-download this image and now we're

7:30

just gonna head back over to canva okay

7:32

and then I'm going to click where it

7:33

says upload and then I'm going to upload

7:35

the image we downloaded without the

7:36

background so I'm just gonna go ahead

7:37

and stretch it out so you know give it a

7:39

good position on our screen okay but I

7:41

feel like I may need to flip him and

7:42

then I'm gonna go ahead and add his name

7:44

into this now that I have his name I'm

7:46

just going to highlight all of it I'm

7:47

going to make sure it's in the uppercase

7:49

and I'm also going to change the font

7:50

and then I'm just going to put a hyphen

7:52

in front of it now what I'm going to do

7:53

is just adjust it a bit so it's not too

7:55

big and bold because it's not the main

7:56

point of this but I'm going to go ahead

7:58

and download it not as an mp4 but I'm

8:00

going to download it as a PNG so now

8:02

that I have this downloaded as a PNG I

8:04

know what you think it wears the voice

8:05

over where's the text where's anything

8:07

it's bland Monique what are you doing I

8:09

know exactly what I'm doing and I need

8:10

you guys to follow me because now that

8:12

the pouring part is done it's onto the

8:13

actual fun part we're gonna make him

8:15

talk so what you need to do is come over

8:17

to Google Now once on Google you need to

8:19

do a search for did so then you're just

8:21

gonna click this one okay once on this

8:23

page you can click where it says try it

8:25

now or you can log in if you already

8:26

have an account and now it's going to

8:28

take you to this page okay so what I'm

8:29

gonna do I'm gonna click where it says

8:30

create video and then from here what I'm

8:32

gonna do I'm gonna click where it says

8:33

add and I'm gonna to add in that image

8:35

that we just saved from canva okay so

8:37

now that I have the image and I need to

8:39

insert my audio as you can see over here

8:41

you can just insert a script from within

8:43

the ID but just be mindful that you have

8:45

a character limit so in order to just

8:46

get away with that I'm just going to

8:47

click where it says audio and this is

8:49

where I'm going to select the audio that

8:50

we generated using 11 lap so now that I

8:53

have the image and now I have the audio

8:55

what I then need to do is Click where it

8:57

says generate video okay and now that

8:58

the video is downloaded I know what

9:00

you're thinking but wait what what did

9:02

you even do like what does this even do

9:03

well let me click on the video and show

9:05

you what it did

9:06

he's talking he's actually saying the

9:09

speech that we created in 11 Labs I know

9:11

it's pretty awesome it's pretty cool and

9:12

I know you want to see the rest but you

9:14

have to wait till the end because we're

9:15

not done yet the last three we want to

9:17

do is actually write the text that's

9:18

going to be read which is our script

9:20

We're not gonna sit here and do this and

9:22

can't even do it manually no we're

9:23

actually going to have ai generated for

9:26

us okay and in order to do this what you

9:28

need to do is head over to Google and

9:29

what I want you to search is vid

9:31

subtitle generator okay and once you've

9:33

done that you're gonna go ahead and

9:35

click this one over here okay now once

9:37

on this switch what I'm going to do is

9:38

I'm going to click where it says create

9:39

projects okay and then it's going to

9:41

open this up you see why it says upload

9:43

a file this is where you're going to

9:44

upload the file that we just downloaded

9:45

from did and now that I have that done

9:48

it's taken me into this workspace okay

9:49

so I'm gonna click over here where it

9:51

says subtitles okay and then what I'm

9:53

gonna click is auto subtitles and then

9:55

my video is in English so what I just

9:56

need to do is Click create subtitles and

9:58

now once it's generated the subtitles

10:00

what I'm gonna do is click on this first

10:02

one and then I'm gonna put the playhead

10:03

on top of it as you can see it's in the

10:06

middle here I want it there so I need to

10:08

adjust it to a better position and then

10:10

what I want to do next is Click where it

10:12

says Styles as you can see I've selected

10:14

reveal and it's in the textile of Anton

10:16

I also have a shadow in the black this

10:18

way it says effects and then over here

10:20

under the text section you see it shows

10:22

up a case I'm just going to click on

10:23

that so this way all our letters are in

10:26

the uppercase so now we can go back to

10:27

the beginning and then we can hit play

10:28

to just see what it looks like now

10:31

so now we can go ahead and actually

10:32

download our video okay so I'm gonna go

10:34

ahead and select where it says done over

10:36

there and then I'm gonna click export

10:37

video and now that it's done I'm just

10:39

going to click where it says download

10:41

okay and then I'm gonna go ahead and

10:43

download this as an mp4 so now we have

10:45

our final video and I know you guys want

10:47

to see it but just hang inside because

10:48

now it's time to upload the video in

10:50

order to upload the video I just need to

10:52

head back over to my YouTube channel

10:53

okay so I'm gonna hit create and then

10:55

I'm gonna click upload video and this is

10:56

where I can take the video we just

10:58

downloaded from vid and upload it to

11:00

YouTube in this section okay and now

11:02

once I've uploaded it as you can see

11:03

YouTube is processing the video but I

11:05

need to go ahead and add in the four

11:06

other important factors which are the

11:08

title of the description the thumbnail

11:10

and of course the tags so in order to do

11:12

this again we're gonna head back over to

11:14

chat GPC and then we're gonna ask it for

11:16

some prompt write a 60 character title

11:18

for clickworthy YouTube video about and

11:20

then this is essentially what our video

11:22

is about okay because it's about this

11:23

quotes Okay and just like that it gave

11:25

me a pretty good title and then I'm

11:27

gonna come back to the YouTube channel

11:28

paste in our sites okay now that I have

11:30

the title I need some tags for the video

11:32

so I'm gonna go ahead and ask that gbt

11:34

this prompt okay it reads give me a

11:36

total of 500 character keywords to get

11:38

views on a YouTube video with the title

11:40

and again we have the title for our

11:41

video okay and now what I can do is copy

11:43

all of these okay and head back over to

11:45

my YouTube account I'm just gonna paste

11:47

in the tags that Chachi B did and once I

11:49

have that done the next important aspect

11:51

again is the description and in order to

11:53

get the description I'm gonna head back

11:54

over to Chachi PC and ask it this prompt

11:56

gives me a short description for a

11:58

YouTube video title and then I'm gonna

12:00

add in a title of our video once again

12:02

give us a short description so what I'm

12:04

going to do is again copy this come back

12:06

over to the YouTube account and then I'm

12:08

just gonna paste in the description now

12:09

we're almost done the last thing we need

12:10

to do is create the thumbnail for the

12:12

video and in order to create thumbnails

12:13

you need to use kind of okay that's

12:15

pretty much it just like that my

12:16

thumbnail for my video is done okay and

12:19

now once that done you have your video

12:21

ready to go hit publish

12:24

look at this channel okay guys it looks

12:26

so good now I can show you what the

12:28

video looks like and let me just say it

12:30

is pretty cool once upon a time there

12:32

was a man named Mark who lived in a

12:34

small village

12:35

Mark was a hard-working farmer but he

12:37

was always so busy that he never took

12:39

the time to reflect on his life so yeah

12:40

that's essentially what the video looks

12:42

like and I know what you're thinking it

12:43

has the watermarks that's unfortunate

12:45

that's what happens when you use the

12:46

free Visions but hey if you have the

12:48

money to invest in the paid versions to

12:49

create your channel you can go ahead and

12:51

do that but a little Watermark never

12:52

bothered nobody right and you have to

12:54

admit that this is pretty cool the fact

12:56

that I created an entire faceless

12:58

YouTube channel using only Ai and not

13:00

just AI free Ai and the best part is you

13:03

can go ahead and do this exact same

13:05

thing for yourself and the more you post

13:07

content eventually if you're posting

13:08

things that people are interested and

13:10

you can get your channel monetized and

13:12

you may end up making anywhere from 600

13:14

to 10 000 just like many other channels

13:17

are doing just like many other people

13:19

are doing so I hope you enjoyed this

13:20

video but if you want to learn more ways

13:22

you can make money online be sure to

13:24

check out this other video on my channel

13:27

foreign