Home Staging: 21 Ways To Make Money as a Home Stager (2023)

What is Home Staging?

Home staging is the process of preparing a property for sale by decorating & arranging furniture and accessories to showcase the property's best features. This process is designed to make the property more attractive to potential buyers, increase the perceived value & make it easier to sell quickly.

Why is Home Staging Important?

Home staging is important because it can help to increase the value of property & make it more attractive to potential buyers. According to the National Association of Realtors, home staging can help a property sell faster & for a higher price than an unstaged property. In fact, 83% of buyer's agents said that staging a home made it easier for a buyer to visualize the property as their future home.

4 Benefits of Being a Home Stager:

There are many benefits to being a home stager, including:

• Flexibility: You can set your own hours & work from home.

• Creativity: Home staging allows you to express your creativity & design skills.

• Variety: Every property is different, which means every job is different.

• Income Potential: Home staging can be a lucrative business if you are good at what you do.

7 Skills Required for Home Staging:

To be a successful home stager, you will need to have a range of skills, including:

1. Design skills

2. Attention to detail

3. Ability to work within a budget

4. Project management skills

5. Marketing skills

6. Communication skills

7. Time management skills

Education & Certification:

While you don't need a degree to become a home stager, there are courses & certifications you can obtain to help you gain the knowledge & skills you need to succeed in the industry. Some of the most popular certifications include the Certified Staging Professionals (CSP) designation & the Accredited Staging Professional (ASP) designation.

Building Your Home Staging Business:

Once you have the skills & certifications you need to become a home Once you have the skills & certifications you need to become a home stager, it's time to start building your business. Here are some steps you can take to get started:

• Create a business plan: This should include your mission statement, target market, marketing strategy & financial projections.

• Build a portfolio: Start by staging homes for friends & family, & take photos to build a portfolio of your work.

• Network with real estate agents: Reach out to local real estate agents & offer your services as a home stager.

• Market your business: Use social media, email marketing & other tactics to get the word out about your business.

• Offer exceptional customer service: Provide outstanding service to your clients to build a strong reputation & generate referrals.

21 Ways to Make Money as a Home Stager:

Now, let's explore the different ways you can make money as a home stager.

1. Consultations:

Offering consultations is a great way to get started in the home staging business. During a consultation, you'll walk through a property with the homeowner or real estate agent & provide recommendations on how to improve the space. This could include rearranging furniture, decluttering & making cosmetic updates.

2. Full-Service Home Staging:

Full-service home staging involves completely furnishing & decorating a property to make it more attractive to potential buyers. This is a more comprehensive service than consultations & typically involves a higher fee.

3. Virtual Home Staging:

Virtual home staging involves using computer software to add furniture & décor to photos of a property. This is a great option for sellers who are on a budget or have already moved out of the property.

4. Model Home Staging:

Model home staging involves staging a builder's model home to showcase the property's features and help buyers envision what it would be like to live there.

5. Vacant Home Staging:

Vacant home staging involves staging a property that is completely empty. This is a great option for sellers who have already moved out of the property.

6. Occupied Home Staging:

Occupied home staging involves staging a property while the homeowner still lives there. This can be a bit more challenging since you'll need to work around the homeowner's belongings, but it can also be a great way to showcase the property's potential.

7. Partial Staging:

Partial staging involves staging only certain rooms or areas of a property, such as the living room, dining room, or master bedroom.

8. Furniture Rental:

If you don't own your own furniture, you can still offer full-service home staging by renting furniture & décor for each property.

9. Art & Accessory Rental:

In addition to furniture rental, you can also offer art & accessory rental to complete the look of each staged property.

10. DIY Staging Packages:

If you have clients who want to stage their own homes but need some guidance, you can offer DIY staging packages that include a consultation, recommendations & a shopping list.

11. E-Design Services:

E-design services involve providing virtual design services to clients. This could include creating a design plan, providing recommendations for furniture and décor & offering advice on how to arrange the space.

12. Real Estate Photography:

If you have a talent for photography, you can offer real estate photography services to showcase your clients' properties.

13. Real Estate Marketing Services:

In addition to home staging, you can also offer real estate marketing services such as creating brochures, flyers & online listings.

14. Home Staging Training & Workshops:

If you have a passion for teaching, you can offer home staging training & workshops to aspiring home stagers.

15. Home Staging Certification:

You can also become a certified home stager & offer certification courses to others who want to enter the industry.

16. Furniture & Décor Sales:

If you own your own furniture & décor, you can also sell these items to clients who want to purchase them for their own homes.

17. Home Cleaning & Organization Services:

Offering home cleaning & organization services can be a great way to complement your home staging business & help clients prepare their homes for showings.

18. Interior Design Services:

If you have a background in interior design, you can also offer these services to clients who want a more comprehensive approach to decorating their homes.

19. Event Staging:

In addition to home staging, you can also offer event staging services for parties, weddings & other events.

20. Home Renovation Services:

Offering home renovation services can be a great way to help clients improve their homes before selling or after purchasing a new property.

21. Property Management Services:

Finally, you can also offer property management services to help clients maintain & manage their rental properties.

Home Stager FAQs:

Q1. Do I need a degree in interior design to become a home stager?

Ans: No, while a background in interior design can be helpful, it's not necessary to become a successful home stager.

Q2. How do I get clients for my home staging business?

Ans: Networking with real estate agents, building a strong online presence & offering exceptional customer service are all great ways to attract clients to your home staging business.

Q3. What certifications do I need to become a home stager?

Ans: While certifications are not required, they can help you stand out in the industry & demonstrate your expertise to potential clients. Look for programs that are accredited by industry organizations like the Real Estate Staging Association.

Q4. Is home staging a good career choice?

Ans: Yes, home staging can be a rewarding & profitable career choice for those who have a passion for interior design & helping others. With the right skills and strategies, you can build a successful home staging business & enjoy a fulfilling career in this exciting industry.

Q5. How much money can I make as a home stager?

Ans: As mentioned in the article, the amount of money you can make as a home stager will depend on several factors such as your location, experience & the types of services you offer. However, the average home stager can expect to make anywhere from $50 to $150 per hour. Keep in mind that as you gain more experience & build a strong reputation in the industry, you may be able to command higher rates & increase your earning potential.

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