How To Make Money on Instagram? Top 10 Celebrity Instagram Influencers In The World (2025)

How to Make Money on Instagram Reels?

How Many Followers Do You Need to Make Money on Instagram?

You don’t need too many followers to make money on Instagram but the results depend on how engaging your followers are to every post you make. According to a recent study Micro-influencers who are having 10,000 or fewer followers make $80 - $90 per post.

Mid-level influencers or accounts with 10,000 to 100,000 followers will charge around $200 - $300 per post. And the Top-level and famous influencers with 100,000 to 1,000,000 Instagram followers can charge you around $500 - $1000 per post. When you reach this level at the top the price may vary depending on the niche you are in and the engagement rate.

The niche you are in will define how much competition you will be facing and the profit thereafter. Some of the most profitable niches for Influencers to make money on Instagram are:

• Health & Fitness

• Beauty

• Fashion

• Lifestyle

• Business

• Food

• Travel

• Parenting

• Photography

• Music

• Pets

How Much Money do Instagram Influencers Make?

How much money you charge from brands and businesses will depend on how responsive and engaging your audiences are. The main reason for this is that businesses want to see a return on their investments.

So even if you have a follower count of 100,000 you won’t be able to provide value for advertisers unless you have great engagements. So, it’s not just the size and reaches of your account that the brands want but the results that they might get out of it.

It’s all about your audience's trust and engagement in every content you post to your account. The best way to charge a higher amount is to provide a niche audience filled with potential customers for businesses. This is what all the advertisers need and are willing to pay for it and not just the numbers.

So let’s see how much money you can make on Instagram as an Influencer. There are no exact numbers on how much money you can make as an Influencer on Instagram.

However, on average advertisers are willing to pay anywhere from $0.1 per follower on your profile. So, let’s say you have 10,000 Followers; you can charge $100 per post, and so on. 

You might also ask, what do the top Instagram Influencers make? For some, it is a lot and the numbers sound interesting. So, let this be kept for later and focus on increasing your trust with your followers and at the same time building your fans.

9 Best Ways to Make Money on Instagram (2023):

Even though there are several ways to make money on Instagram Today we are going to look into 10 of the simplest ones. Many online entrepreneurs are making a fortune with every single post they put out. If you are starting out as a new marketer, you can choose any of these ways to make money online.

1. Make Money on Instagram with Affiliate Marketing:

Affiliate marketing is one of the easiest and most effective ways to make money without you worrying about starting your own product or services. With affiliate marketing, you can make hundreds or even 1000’s every single day using the Instagram platform. 

If you are new to affiliate marketing make sure you check our post on what affiliate marketing is and how to make money with it.

The first step to start with this concept is by signing up with an affiliate marketplace like Shareasale, Offer vault, MaxBounty, or Clickbank. After you get all your affiliate links you can start promoting using any of the following methods.

i) Using Instagram Bio:

You can display your affiliate link or website on your Instagram Bio and make it more attractive using emojis and call to action. You can also change your links every 2-3 days, promoting several other products through it. When people click on that link in your Instagram Bio and make a purchase you make a referral commission.

ii) Promote a Post:

If you are promoting a post on your Instagram you can put affiliate links inside that post. When people click on that links and see the products you are promoting, it increases their chances of getting some sales.

iii) Using the Instagram Image Descriptions:

This is another attractive way to promote your affiliate links using Instagram and make some serious money with it. With each image you put in your Instagram profile, you can put your affiliate link in the image description area. You can add a coupon or an attractive call-to-action button to increase engagement.

iv) Using Text Overlay:

You can use the text overlay in your image, by writing the link address inside your image and telling your customers where they can buy the products. You can use a link shortener like TinyUrl.com or a domain redirect option to promote your affiliate products.

v) The Live Videos:

This is one of the most effective ways to promote your affiliate links. During a live video, you can discuss your products and links to your audience to make some serious sales. You can make the links display in the background and if someone visits the link to make a purchase you will make the commission.

vi) Instagram Shoutouts:

If you are starting out as a new affiliate marketer and also don’t have much following in your Instagram profile, the shoutout marketplace is the best option for you. Instagram shoutouts are the paid promotion done on the Instagram page of some famous Influencers on the platform. You will pay a fee for every post they will promote for you, mostly from $10 to anywhere up to $1000 per post.

2. Make Money with eCommerce on Instagram:

If you own an online eCommerce store Instagram is a great place to promote it and make some good income online. You can open an Instagram account related to the store and put attractive images showcasing all your products. Some people hire a model to showcase the products and also you can use attractive background images to promote them.

Especially for the Instagram platform, you may require some high-quality cameras for the pictures you use for promotions. This is because if the qualities of the pictures are low, chances are the customers or audiences may not come back for more.

Make money with Fiverr.com

You can also show sales and flash sales using the image bio to promote your products to make money on Instagram. Make sure you use a lot of emojis and also post the links in your stories as well to make more people see the products.

As mentioned, you don’t need 10,000 followers to make money on Instagram but the quality of your audiences that see the promo is what matters. If your niche is targeted and you have a better relationship with your audiences, you will make sales.

3. Become a Brand Ambassador on Instagram:

Become a brand ambassador and make money on Instagram if you have a great fan base in your profile. You might have seen a lot of time on the platform where many females promote every kind of product and service in their posts.

If you are interested in becoming a successful brand ambassador on Instagram, you might consider the following tips:

i) Selling Yourself:

When you sell something, people always look at the person who is selling or representing the product. So it is more likely that you are selling yourself and how you make an impression on the customer matters a lot. When you represent a brand, you need to be a good fit for the product and that is what the companies are looking for. 

When you are selling a cosmetic or a health product, you need to be having some great results on yourself before you tell it to the world. That is how you build trust and start building relationships with the buyers which gives you success in the long term.

ii). Always Build your Fans & Engagement:

This is one of the most important factors for making a good income from Instagram. The way how your followers and fans respond to your post determines how to look up to you and trust you. It’s not only about the number of Likes and Fans, but also how they comment on your post is what determines how they like you. 

If you are maintaining a super fan status and responding to everyone who is commenting on your post, chances are people will buy more from you. This is how you build your fan and improve your engagements on your Instagram profile.

iii). Create an amazing Look and feel:

Your account needs to be very appealing and clean to your viewers, which is easy on the eyes. If you want to have a great engagement with your post, create content that people can relate to. This will enable the brands to recognize you and your account, which will make them easier to decide to make you represent their companies.

iv). Follow the guidelines:

This is a business transaction that is about a win/win situation for both parties. The companies you are promoting will expect you to bring new customers through your efforts. Always understand the complete guidelines that are given to you from the Instagram platform and the brands as well. As a brand ambassador, you might be reposted in their profile too. This will increase your fan following as well as the trust of your followers.

v). Maintain a Professional Manner:

When you are a drama queen and act more than you are supposed to do, you might not get many opportunities. If you really want to make money on Instagram, try to maintain a good image of yourself before others. Always be nice to everyone, even if they happen to be a hater, and comment negatively about you. 

This is not a competition and we are trying to gain more trust and business for the brands. At the end of the day, the reward is what matters in every business transaction. So learn to maintain a good professional image in every post and promo you do.

4. Instagram Marketing Services:

Instagram management services are also one of the ways to make money on Instagram by managing and handling the Instagram account of your client.

The Instagram management services mostly include content creation, strategy development, comment monitoring, performance report, and growing follower count. You will be handling the client's or business owners' Instagram accounts and can charge a monthly fee from them.

This year Instagram has gained more than 1 billion active users and has become one of the fastest-growing social media platforms in the world. According to a survey by Instagram Business:

• 60% of Instagram users use the platform to discover new products.

• 70 - 80% follow at least one business brand

• 65% of visitors on the profile are non-followers

• 150-200 Million users check out brands every single day

• 2 Million Advertisers & 25 Million Businesses are on the platform

So according to these numbers, there is huge competition in the platform and many businesses need professional assistance to grow their profile.

If you are an influencer who really knows how to make Instagram marketing service a success, this is for you. Many big brands will be craving your expertise and you can make money on Instagram with a monthly recurring fee.

5. Find Freelance Clients:

You can tell others that you are open to Freelance opportunities and work with clients to bring more business for them. This can be done by naming your Instagram profile with a business name and including descriptions like “You can hire us for SEO, Marketing, YouTube Promotion, and Twitter Marketing, etc”.

These days Instagram is not just about posting beautiful pictures and clips but can be a powerful platform to get leads and sales for thousands of businesses. You can build an online portfolio with Instagram by getting new clients every single month and working with them for the long term.

6. Start Dropshipping on Instagram:

Dropshipping business is very popular, especially in the US, in which you don’t need to invest any money for the products or any inventory. Once a customer purchases the product online, everything from shipping to delivery is done by the company.

With the Immense popularity of Instagram which includes attractive pictures and Media, you can make a good amount of sales for your Dropshipping business. This is another easy way to make money on Instagram by using your Instagram followers and fans.

Whether you own a Dropshipping store or promote for other clients, you can make money by using Instagram shout-outs for your Dropshipping. Depending on the size, quality, engagements, and niche you are in, you can charge anywhere from $5-$50 per shout outs to your profile.

7. Make money on Instagram with IGTV ads:

IGTV was launched in 2018 and updated to a better version in 2020, available to be used by every user on the platform. As we know we live in a video-first world, and every platform has started more apps to support video content.

After the launch of TikTok and YouTube, Instagram was less used by content creators as the platform was not allowed for monetization. After the IGTV update in 2020, Instagram finally allows users to monetize videos and make money from them.

It’s quite similar to YouTube ad monetization; however, it has certain disadvantages. IGTV videos can be anywhere from 15 seconds to 1 hour and can be watched in vertical format only. If you are good at creating video content IGTV is also another way for making money on Instagram.

8. Publish a Sponsored Post on Instagram:

Publishing sponsored posts has become quite popular for many influencers and content creators in social Media to earn a good income. According to research, 90% of people make a buying decision through the word of mouth about a product or service.

And more than 80% of the customers are likely to buy if recommended by a friend or someone they trust. As you know the power of social media like Facebook and Instagram, businesses get viral exposure overnight using the platform.

This is the reason why brands are ready to pay a good amount of money for each sponsored post on Instagram and Facebook. This is an extremely easy process if you are a content creator and you just have to include a short clip or media inside your content.

9. Write Instagram Captions for Business:

As we explained more and more businesses are putting their investment in advertising on social media platforms. Instagram captions play an important role in getting more engagement and more sales in your business.

Businesses are constantly looking for content creators and influencers who are good at writing captions for their brands. So you can write some great engaging hooks and make money on Instagram.

How Much Do Instagram Influencers Earn Per Post?

The amount of money that Influencers charge for Instagram posts varies with other platforms like Facebook, YouTube, Twitter, or Snap chats. Even though there are several factors that make the price difference, on average an Instagram Influencer charges $10 per 1000 followers if the engagement is good.

There is also another Influencer who charges based on the number of engagements you get on that post. For example, most Influencers will charge you $200 - $700 per engagement and that can be like, comments and shares.

When you tie up with celebrity Influencers they may charge you higher per post because of their fame and reputation. Christiano Ronaldo charges a whopping $750,000 per post on his 140 Million Instagram follower profile.

Compared to these price tags, Twitter charges $2, YouTube - $20, Facebook - $25, and Snapchat - $10 per 1000 followers. Again these numbers may vary according to the niche and engagement rates in each Influencer profile.

The benefit of partnering with celebrity influencers is that you get attractive exposure to a massive global audience overnight. This is why the social platform is extremely powerful, especially for Business owners and Brands.

How to Ask a Brand for Collaboration on Instagram?

Finding brands to work with on Instagram might be quite a challenging part for small Influencers or Micro-Influencers. The micro Influencers with 10,000 – 100,000 require pitching to brands regularly and following up with them.

And Macro Influencers who are having large followers with more than 100,000 to 1000,000 might have brands communicating with them. If you are a micro-influencer you might want to check out the following tips:

Pitch a Collaboration with Brands:

The frequency of pitching to brands and the total number of brands you pitch will determine how fast you will get to work with them. Make a list of at least 50 good brands that you want to work with and pitch to at least 10 brands per week.

Contact a Brand To Collaborate:

Sending a DM to the right person will do or you can also send a pitching email to the company. Also look at their Instagram profile, if they are active in the profile replying to other people’s comments and reactions. You can also put a simple comment if you have sent a DM to them.

Do a Proper Homework:

Make sure to choose the right brands according to the content you put out on your Instagram profile. If there is a similarity in your niche and the content chances are you will get those brands you are pitching.

There are also other agencies and websites that you can refer, to find brands to work with on Instagram. Some of the best websites are:

• Brandbacker

• Aspire IQ (Revfluence)

• Tapinfluence

• Influence

Top 10 Celebrity Instagram Influencers (2023):

Here is the list of Top 10 Instagram Influencers in 2023, worth following as you learn more about How to make money on Instagram.

Christiano Ronaldo (521 Million Followers):

Christiano Ronaldo's Instagram Profile is the most followed profile in the world and is the first celebrity to reach 521 Million fans on Instagram. Most of his pictures in the profile consist of family photos and about experiencing good things.

Lionel Messi (407 Million Followers):

Lionel Messi is the most famous soccer celebrity with his Instagram account having 407 Million followers. His picture with his incredible dog is one of the most liked pictures and also has also lots of shots taken of his personal life.

Kylie Jenner (376 Million Followers):

Kylie Jenner is definitely a stunning beauty on Instagram and other social platforms who once held the title of ‘Most liked Instagram post’. Her product line with Kylie cosmetics is also world-class and her Instagram profile is full of many beautiful family posts.

Selena Gomez (365 Million Followers):

Selena Gomez having 365 Instagram followers is the most liked actor and musician who is also the youngest among all. Her Instagram feed is full of pop start taste and also have few post supporting women’s rights.

Dwayne Johnson, The Rock (354 Million Followers):

The Rock, Dwayne Johnson is the most popular and the highest-paid celebrity in Hollywood with a crazy fan following on Instagram too. No wonder why the WWE superstar is the most followed human being on the planet if you see other social media profiles like Facebook and Twitter.

Ariana Grande (344 Million Followers):

Ariana Grande is also the most followed woman celebrity and a famous singer who have an attractive profile on Instagram. Her Instagram feed has close to 5000 posts with millions of engagements in each post.

Kim Kardashian (336 Million Followers):

Kim Kardashian West with 336 Million Instagram followers is the most famous women model celebrity on the planet and my favorite booty owner. Check out her Instagram feed, which is full of her amazing modeling life and lots of family pictures too

Beyonce (286 Million Followers):

Beyonce Queen Bey with 286 plus Million Instagram Followers with her pregnancy announcement post was the most liked post on the platform. Her feed has lots of shots taken from professional work and personal life too.

Justin Bieber (269 Million Followers):

Justin Bieber, the Biebs is the youngest and most famous pop star in the world with 269 million followers on Instagram. His social profiles are filled with pop star life, hanging out with other celebrities, and cartoon versions of himself.

Kendall Jenner (267 Million Followers):

Kendall Jenner is an extremely beautiful model and has occupied the Top 10 most-followed Instagram Influencers with 267 Million followers. Her account is filled with photo shoot promotions of herself with selfies and about her private life.

Pros & Cons of Using Instagram for Business:

As we continue our research on how to make money on Instagram, let's also see some of the pros and cons of Instagram for business. Instagram has taken influencer marketing for businesses by storm and there are some huge benefits with drawbacks too.

Pros:

1. Instagram ads give attractive visual references which increase conversions.

2. The platform makes it easy for you to share across any other platform.

3. It is still untapped as many others prefer Facebook and YouTube, thereby increasing your results.

4. Instagram is growing extremely fast and chances of success are overnight.

5. With Instagram, you can tap into Billions of cell phone users.

6. The results and responses are fast happening in real-time.

Cons:

1. Most of the users on the platform are youngsters.

2. The buyers are fewer compared to Facebook and Pinterest

3. The niche targeting for ads may not be like custom campaigns on Facebook.

4. Not much space for additional content.

5. Redirecting customers to a specific website might be difficult.

6. Clickable links are not allowed for businesses.

Some Tools To Make Money with Instagram Marketing:

Before you make a move, make sure you have the right tools to make your success easier. These are some of the most powerful tools we had ever used in our online marketing journey. Make sure you watch the videos:

1. Keyword Research Tool – Click Here

2. Autopilot Lead Generation Machine (Must Have) – Watch Video

Final Words about Making Money on Instagram:

Making money on Instagram is definitely a good option for you if you know what you are doing and are consistent about it. Whether it is Facebook, Instagram, TikTok, or Fiverr, you need to discipline yourself and Invest time to train for success. Now you have learned a bit about how to make money on Instagram, it’s up to you to take some serious decisions. Make sure you have the right training and tools to become successful to make money online.

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