Gina Poncini

Gina Poncini is Associate Professor at Zayed University. Her research and publications focus on discursive practices and the use of evaluation in written and spoken genres, business meetings, intercultural business communication, financial communication, and communication in the agro-food industries, in particular the wine industry. She is the author of the book Discursive Strategies in Multicultural Business Meetings (2004, 2007, Peter Lang, Linguistic Insights Series), awarded Distinguished Publication on Business Communication by the Association for Business Communication in 2005. Her work has appeared in volumes and journals, including International Review of Applied Linguistics, English for Specific Purposes, Business Communication Quarterly, Journal of Asian Pacific Communication and Journal of Intercultural Studies. 

Gina Poncini è Professore Associato di Lingua Inglese presso Zayed University. Le sue attività di ricerca e le sue pubblicazioni riguardano le pratiche discorsive e l’uso di evaluation in diversi generi testuali (scritti e orali), nelle riunioni internazionali, in contesti interculturali, nella comunicazione finanziaria e nel settore turistico e agro-alimentare, in particolare nell’industria vitivinicola. E’ l’autore del volume Discursive Strategies in Multicultural Business Meetings (2004, 2007, Peter Lang), vincitore dell’Association for Business Communication Award for Distinguished Publication on Business Communication (2005). I suoi articoli sono stati pubblicati in diversi volumi e riviste, fra cui International Review of Applied Linguistics, English for Specific Purposes, Business Communication Quarterly, Journal of Asian Pacific Communication e Journal of Intercultural Studies.

Poncini, Gina 2007. ‘Exploring the Image of New World Wine Producers: Website Texts for Wineries in Australia and New Zealand’. Journal of Asian Pacific Communication 17/1, 105-125 (John Benjamins Publishing Company). 

Poncini, G./ Hiris, L.  2007. ‘When (Un)ethical Behavior is an Issue for the Industry: An Examination of CEO Letters of Securities Brokerage Firms’. In Garzone, G. / Sarangi, S. (eds.) Discourse, Ethics and Ideology in Specialized Communication. Bern: Peter Lang, 201-226. 

Garzone, G. / Poncini, G. / Catenaccio, P. (eds) 2007. Multimodality in Corporate Communication. Web Genres and Discursive Identity. Milan: Franco Angeli. 

Poncini, Gina 2007. ‘Corporate Podcasts and Blogs: Exploring the Voices of Emerging Genres’. In Garzone, G. / Poncini, G. / Catenaccio, P. (eds) Multimodality in Corporate Communication. Web Genres and Discursive Identity. Milan: Franco Angeli, 147-166. 

Poncini, Gina 2007. ‘Communicating Within and Across Professional Worlds in an Intercultural Setting’. In Garzone, G. / Ilie, C. (eds) The Role of English in Institutional and Business Settings: An Intercultural Perspective. Bern: Peter Lang, 283-311. 

Poncini, Gina 2007. Book Review of Vagueness in Normative Texts (V.K. Bhatia / J. Engberg / M. Gotti / D. Heller (eds.), 2005, Bern, Peter Lang). In Multilingua – Journal of Cross-Cultural and Interlanguage Communication 26/2-3, 293-297 (Walter de Gruyter). 

Poncini, Gina 2006. ‘Specialized Discourse about Mergers and Acquisitions: Exploring a Cross-Border Deal’. In Flowerdew, J. / Gotti, M. (eds) New Trends in Specialized Discourse. Bern: Peter Lang, 131-151. 

Poncini, Gina 2006. ‘The Challenge of Communicating in a Changing Tourism Market’. In Palusci, O. /  Francesconi, S. (eds.) Translating Tourism: Linguistic/Cultural Representations. Trento: University of Trento, 137-153. 

Poncini, Gina 2006. ‘Evaluation in Written and Spoken Business Discourse: Integrating Research into Teaching’. In Palmer-Silveira / Ruiz-Garrido / Fortunat-Gómez (eds) Intercultural and International Business Communication. Theory, Research and Teaching. Bern: Peter Lang, 307-335. 

Poncini, Gina 2005. ‘Constructing an International Event in the Wine Industry: An Investigation of Emails in English and Italian’. In Gotti, M. / Gillaerts, P. (eds) Genre Variation in Business Letters. Bern: Peter Lang. 

Poncini, Gina 2005. ‘Can a Geographical Indication Help Rewrite Local Traditions and History? The Case of Bitto Cheese’. In Julliot, C. (ed.) Linguistica e proprietà intellettuale. Milan: Franco Angeli, 87-100. 

Poncini, Gina 2005. Book Review of Vijay K. Bhatia Worlds of Written Discourse: A Genre-based View, 2004, Continuum. English for Specific Purposes, 24/4, 450-452 (Elsevier). 

Poncini, G. / Turra E.. 2005. ‘From Research to Pedagogy in a New Multilingual Setting: The Case of the University of Gastronomic Sciences in Italy’. Proceedings of the Association for Business Communication 7th European Convention, May 2005. Copenhagen: Copenhagen School of Business. 

Poncini, Gina 2004. ‘Communicating Local Elements to Diverse Audiences: Promotional Materials for Wineries’. In Candlin, C. / Gotti, M. (eds) Intercultural Aspects of Specialized Discourse. Bern: Peter Lang, 173-196. 

Poncini, Gina 2004. ‘Exploring the Image of New World Wine Producers: Website Texts for Wineries in Australia and New Zealand’. Working Paper 4/2004, Istituto per la Comunicazione Aziendale, Facoltà di Scienze della Comunicazione dell’Università della Svizzera italiana, Lugano. 

Poncini, Gina 2004. ‘Specialized Lexis: Exploring Common Ground and Roles at Multicultural Business Meetings’. In Gouveia, C. / Silvestre, C. / Azuaga, L. (eds) Discourse, Communication and the Enterprise: Linguistic Perspectives. Lisbon: ULICES University of Lisbon Centre for English Studies, 99-114. 

Poncini, Gina 2004. ‘Communicating Local Elements to Diverse Audiences: Promotional Materials for Wineries’. In Candlin, C. / Gotti, M. (eds) Intercultural Aspects of Specialized Discourse. Frankfurt: Peter Lang

Poncini, Gina 2004. Discursive Strategies in Multicultural Business Meetings. Bern: Peter Lang.

Poncini, Gina 2003. ‘Multicultural Business Meetings and the Role of Languages other than English’. The Journal of Intercultural Studies 24/1, 17-32.

Poncini, Gina 2003. ‘Using the Notion of Business Relationship in Exploring Frames at an Italian Company’s Meetings of its International Distributors’. Proceedings of The Industrial Marketing and Purchasing (IMP) Group’s 18th Annual Conference, Università della Svizzera italiana, Lugano, September 2003.

Poncini, G. / Frandsen, F. / Johansen, W. (eds) 2003. Communicating in Business: Meeting the Challenges of a Changing World. Conference Proceedings of the Association for Business Communication (ABC) 5th European Convention, May 2003. Università della Svizzera italiana, Lugano.

Bargiela-Chiappini, F. / Bülow-Møller, A. / Nickerson, C. / Poncini, G. / Zhu, Y. 2003. ‘Five Perspectives on Intercultural Business Communication’. The Business Communication Quarterly 66/3, 73-96 (September 2003).

Satzger, A. / Poncini, G. (eds) 2002. International Perspectives on Business Communication: From Past Approaches to Future Trends. Frankfurt: Peter Lang.

Poncini, Gina 2002. ‘Exploring Common Ground in Multilingual Brochures for Mountain Areas in Lombardy, Italy’. Working Paper 1/2002, Istituto per la Comunicazione Aziendale dell’Università della Svizzera italiana. 

Poncini, Gina 2002. ‘Investigating Discourse at Business Meetings with Multicultural Participation’. The International Review of Applied Linguistics 40, 345-373. 

Poncini, Gina 2002. ‘Dealing with Sources of Conflict in Business Meetings’. In Gotti, M. / Heller, D. / Dossena, M. (eds) Conflict and Negotiation in Specialized Texts. Selected Papers of the 2nd CERLIS Conference. Bern: Peter Lang AG. 

Poncini, Gina 2002. Business Relationships and Roles in a Multicultural Group: An Investigation of Discourse at an Italian Company's Meetings of its International Distributors. Ph.D. thesis, University of Birmingham (UK). 

Poncini, Gina 1999. ‘Videoconferencing’. In Helms, M. (ed) Encyclopedia of Management, 4th ed. Farmington Hills, Michigan: Gale Group. 

Fiocca, R. / Poncini, G. 1999. ‘Corporate Communication: Managing Paradoxes’. Working Paper 1/99, Istituto per la Comunicazione Aziendale dell’Università della Svizzera italiana. 

Charles, M. / Poncini, G. 1999. ‘Teaching Intercultural Negotiation and Communication Skills: An International Experiment’. Working Paper 2/99. Istituto per la Comunicazione Aziendale dell’Università della Svizzera italiana.