An International Conference hosted by CERLIS

University of Bergamo, Italy 

23-25 June 2016

The tourist industry is characterized by ideas, values, as well as symbolic and at times stereotypical structures whose purposes are to enchant, attract, and shape imagination, interpretations, and memories. All this enhances processes of transformation – both cognitive and emotional.

In this process, tourism products, ranging from the most traditional ones such as brochures and guide-books to the most innovative ones such as those pertaining to e-communication in social media present tourists’ ways of seeing and being.

The focus of this conference is tourism in its various linguistic and multimodal representations. The event will explore the constitutive foundations of ‘being a tourist’ and will highlight the multifarious textualization of the tourist experience in different situations and contexts.

Plenary lectures will be delivered by the following keynote speakers:

• Maria Vittoria Calvi (University of Milan, Italy)

• Crispin Thurlow (University of Bern, Switzerland)

• Eija Ventola (Aalto University, Finland)

Abstracts and presentations should reflect at least one of the following conference themes:

• Multimodal representations of the tourist experience

• Cultural aspects related to the language of tourism

• Digital communication in tourism

• The language of tourism and the social media

• History and development of the language of tourism

• Specialized features of the language of tourism

Organizing committee

• Maurizio Gotti

• Stefania M. Maci

• Michele Sala

• Larissa D’Angelo

• Patrizia Anesa