10. Connie Malamed: Visual and Information Design: Do it Like a Pro! workshop (May 30, 2013)

Connie Malamed, the eLearning Coach presents:

"Visual and Information Design: Do it Like a Pro!" workshop

Meeting Presentation: "Designing & Writing Mobile Apps for Performance Support"

Earlybird registration extended till May 7! Register today!

Co-hosted with the ASTDNY Performance Support SIG


Connie Malamed

On May 30, 2013, come and join Connie Malamed, The eLearning Coach, LIVE or VIRTUALLY in an afternoon workshop focused on visual design. Her evening presentation, "Designing and Writing Apps for Performance Support" for the Chapter meeting is also a hot topic!

Visual and Information Design: Do it Like a Pro!

1:00 pm - 5:00 pm EDT - Workshop


Are you confident about how appealing your visual communication and design skills are? Is your creativity hiding somewhere inside? Then get unstuck and liberate your inner designer at this workshop.

In this session, you’ll review the basic principles of visual communication and design so you can feel knowledgeable when you select, create, and evaluate graphics to use for learning and information purposes.

You’ll learn how to optimize visuals so they are compelling as well as effective. Through presentation, activities, and discussion, you’ll learn both the principles of visual design and how to discriminate between effective and ineffective graphics.

Topics will include:

• Visual grammar

• Selecting fonts

• Choosing a color palette

• Layout

• Design principles (contrast, repetition, alignment, proximity)

• Building a visual hierarchy

• Directing the eye

• Making the abstract concrete

Hands-on workshop: Bring your laptop with Microsoft PowerPoint installed. There will be power sockets available for you to charge up your laptops.

Intended audience: Technical writers, learning professionals, presenters, documentation managers, project managers

Designing and Writing Mobile Apps for Performance Support

5:30 pm - 6:30 pm EDT - Networking/Refreshments

6:30 pm - 8:00 pm - Presentation


As the trend toward mobile performance support grows, it's difficult to know where to begin.

Although technical writers and learning professionals can play an important role in the development process, the design considerations are difficult to sort out. Designers and writers need information on how people actually use mobile phones, how to represent screen organization and flow designs to programmers and the technical aspects to consider.


    • First considerations when designing an app

    • Designing for gestures

    • How to write use-case scenarios for your app

    • How to wireframe your app

    • Pros and Cons of native, web-based or hybrid apps

    • Designing for iPhone versus Android

    • Where to find important resources for app design

This session will sort through the disparate information on designing mobile performance support apps and explain many of the inherent design issues. You’ll get the scoop on the differences in designing for iPhone and Android and whether it’s best to go native or web-based for your application.

You will also find out about low-cost resources, such as where to find pre-made icons for mobile apps and wireframing tools.


Thomson Reuters (Attend LIVE or VIRTUALLY)

195 Broadway (between Fulton and Dey)

New York, NY 10007

Room 16 - D-E-F

Contact # (862)-452-9927

IMPORTANT: Be sure to bring a picture ID to show security at the main entrance. You must RSVP and be on the list at security. No walk-ins will be allowed.


Read Connie's blog: The eLearning Coach (loaded with great examples, freebies, book reviews, icons and tool suggestions)

Creating A Nifty Magnification Graphic

How Visual Clarity Affects Learning

Subtractive Visual Design

Connie's books, articles, video and apps:

How to do Instructional Analysis for a Complex Procedure

Visual Language for Designers

Instructional Design Guru app

Recent Articles


Please REGISTER EARLY. Deadline for registration is May 28 . All events are available Virtually. WEBEX link for Virtual participants will be sent 1 day before the events.

Discounted Earlybird Rates Register by MAY 7!

About Connie Malamed

Connie Malamed, also known as The eLearning Coach, consults, writes, and speaks in the fields of online learning, visual communication, and information design. Connie is the author of the Instructional Design Guru app and the book Visual Language for Designers, which presents visual design principles based on cognitive science.

She also publishes the popular blog, The eLearning Coach. With degrees in Instructional Design and Art Education, Connie energetically pursues ways to improve instructional and informational graphics.

You can connect with Connie on Twitter @elearningcoach and Facebook: www.facebook.com/elearningcoach.