01. Bill Gribbons: The Art and Science of User Experience Design (September 14, 2014)

Bill Gribbons presents

The Art and Science of User Experience Design

Bill Gribbons

On Sunday, September 14, 2014, you and your colleagues will learn more about how human behavior influences user experience design from a leading expert in the field.

The Art and Science of User Experience Design Workshop

8:15 am - 9:00 am - Registration & Breakfast

8:45 am - Phone line opens for virtual participants

9:00 am - 5:00 pm - Workshop

This session provides the foundation for creating an effective user experience through a deep understanding of human behavior. This program removes the mystery surrounding human perception, how the mind encodes sensory input, and how the mind stores and retrieves memories that guide information processing.

An understanding of these foundational behaviors then informs the design of information, user interaction, interface design, and performance support systems.

Participants will:

  • Learn the elements of intuitive interface and interaction design in practice

  • Explore strategies for managing the load imposed by a system with a goal of improving human performance while also reducing errors

  • Consider managing the emotional elements underlying the user experience

Discussions will include the Six Elements of the User Experience:

  1. Designing to accommodate the perceptual system

  2. Supporting preconscious requirements

  3. Understanding the role of users’ mental models

  4. Accommodating meta-cognitive requirements

  5. Managing the user's workload

  6. Creating an appropriate emotional experience

After reviewing each behavioral element, participants will have the opportunity to apply this behavior to case studies of their choosing. This analysis serves as the underpinning of an expert reviews and the practice of informed design.


You cannot walk in. You can only pass building security if you are on their list as a registrant.

To register, go to the Registration section below, sign up, and pay in advance of the registration deadline.

Medidata Solutions

350 Hudson St, Fl 9, (between King St & Prince St)

New York, NY 10013 USA



- 1 to Houston St

- C, E to Spring St

Room: Training Room

Day of event contact +1.8624529927

Register & Pay

Please REGISTER EARLY. Limited seats are available. Deadline for registration is Friday, September 12.

To register, select the appropriate payment level below and click Buy Now. Proceed to pay via Paypal.

NOTE: All registrations are transferable but non-refundable.

A link for virtual participants will be sent 1 day before each events.

About Bill Gribbons, Ph.D.

Dr. Gribbons is Director of the Human Factors and User Experience programs at Bentley University. The User Experience Programs at Bentley are among the largest and most respected of this type in the country. In 2002, Dr. Gribbons was awarded the position of Distinguished Professor of Human Factors in recognition of his contributions to the university and the user experience field.

In 1999, Dr. Gribbons founded the User Experience Center at Bentley, and continues to hold a senior consulting role. In 2013, he founded the Bentley User Experience Studio in Cambridge, Massachusetts. For over twenty-eight years he has provided strategy consulting, testing services, expert reviews, and seminars to a diverse range of corporate clients around the world in the software, hardware, and Internet communities. Dr. Gribbons routinely delivers customized seminars on the topics of human factors, usability testing, field-based research, localization, user experience, and innovation.

Dr. Gribbons received his Ph.D. from the University of Maryland. He is an Associate Fellow of the Society for Technical Communication (STC) and was a member of the Technical Communication Editorial Board. He has appeared on, and been quoted by, local and national media including the Associated Press, Boston Globe, Boston Business Journal, Financial Times, Knowledge at Wharton, Mass High Tech, U.S. News & World Report, USA Today, Washington Times, East Bay Business Times, ABC News “20-20”, Business 2.0, A Touch of Grey (a nationally syndicated radio show), Investors Business Daily, and Atlanta Journal-Constitution.