03. Mark Baker: Every Page is Page One (Oct. 28, 2013)

Mark Baker presents: Every Page is Page One

Join us on Monday, October 28, 2013 to see Mark Baker, author of Every Page is Page One: Topic Based Writing for Technical Communications and the Web speak about this very important topic.

Presentation: Every Page is Page One

5:30 pm - 6:30 pm - Networking/Refreshments

6:30 pm - 8:00 pm - Presentation/Q&A

The Web has become ubiquitous. Even if your content is not on the Web, your readers are. They have a world of information they can access at will, and consequently they jump around freely from one source to another. In this environment, every page is page one. If you want your content to work for your readers, you have to make it work as page one for them when no matter how or why the get to it.

This presentation will demonstrate the importance of the Every Page is Page One design pattern for modern technical communication and outline the key features of a good Every Page is Page One topic.


You cannot walk in. To enter, go to the Registration region and sign up and pay in advance.

Medidata Solutions

111 5th Ave, 6th floor

New York, NY 10003 USA

Day of event contact (862)-452-9927


Please REGISTER EARLY and by Saturday, October 26, 2013.

You can attend this program virtually; we send you the connection information the day before the event.

  1. Click the payment field to see your options. (Live, virtual, student, etc.)

  2. Select a payment option and click Buy Now.

We cannot refund your payment, but you can transfer your registration.

About Mark Baker

Mark Baker is a content strategy and structured authoring consultant, and author of Every Page is Page One: Topic Based Writing for Technical Communications and the Web. He provides consulting services and training in content strategy, structured authoring, and topic-based writing through his company, Analecta Communications, Inc.. He has been practicing and implementing structured writing since the SGML days, and gave his first paper on topic-based authoring at SGML 95, under the title "Component Based Information Development". His previous positions include Manager of Information Engineering Methods at Nortel and Director of Communications for SGML pioneer OmniMark Technologies. He blogs on topic-based authoring. He is also the creator of the SPFE ("spiffy") architecture for structured authoring and publishing. He tweets as @mbakeranalecta.