04. Ray Gallon: Cognitive Science & User Assistance (Nov. 13, 1013)

Ray Gallon presents: Cognitive Science and the Architecture of User Assistance

A picture of Ray Gallon

Join us on Wednesday, November 13, 2013, to network with your colleagues and meet Ray Gallon. Ray is coming from France (or Spain) to tell us why cognitive science principles are important to user-assistance design.

Schedule: Wednesday, November 13, 2013

5:30 pm - 6:30 pm: Networking & Refreshments

6:30 pm - 8:00 pm: Presentation/Q&A

About Cognitive Science and the Architecture of User Assistance

User Assistance (UA) used to be called documentation and was tacked on to products. There was no need to include it in the Information Architecture.

Today, however, UA needs to be an integral part of the product, designed and embedded into software and web interfaces.

This presentation explains why this is so important, from the basis of cognitive science.

Takeaways include:

- What happens when we learn by doing?

- How do we build cognitive demand?

- How can we justify a cognitive approach to our employers or clients?

- What is true mastery and why do we want our users to have it?

Enjoy Ray's recent writings:

- Rant of a Humanist Nerd

- Content Strategy: A Wicked Problem


You cannot walk in. To enter, go to the Registration region, sign up, and pay in advance.

Medidata Solutions

111 5 Ave, Fl 6, x between E 18 St & E 19 St

New York, NY 10003 USA

Subway L, N, Q, R, 4, 5, 6 to 14 St-Union Sq

Day of event contact +1.8624529927


Please REGISTER EARLY and by Tuesday, November 12, 2013.

You can attend this program virtually - we will send you the connection information the day before the event.

  1. Click the payment drop-down to see your options. (Live, virtual, student, etc.)

  2. Select a payment option and click Buy Now.

We cannot refund your payment, but you can transfer your registration.

About Ray Gallon

Ray Gallon is owner of Culturecom, a consultantancy specialised in Business Process Improvement through Communication. He has over 20 years' experience in the technical content industries, including major companies such as IBM, Alcatel, and General Electric Health Care.

Previously, Ray was an award-winning radio producer and journalist, working with broadcasters such as CBC (Canada), NPR (United States), France Culture, Radio Netherlands International, Deutsche Welle, WDR (Cologne, Germany). In the late 80's, he was program manager of WNYC-FM, New York Public Radio.

Ray is a member of the international board of directors of the Society for Technical Communication (STC) and past president of STC France. He is a two-time winner of awards in the trans-European technical communication competition, including Best in Show.

He is a frequent speaker on communications topics at conferences and seminars around the world, is a published author, and has taught content strategy, information architecture, and other communications subjects at New York University, The New School (New York City), Université de Toulouse Le Mirail (France), Université Paul Valéry (Montpellier, France) and Université de Paris Diderot. Ray is currently a researcher at The Transformation Society, in Barcelona, Spain, where he lives in alternation with the Languedoc region of France.