05. Meetup & Learning Event: Microcontent And The Five Moments Of Need

Join us for Tech Comm Takes The Lead - Part IV

Microcontent And The Five Moments Of Need:

Collaborative Authoring and Publishing To Support Organizational Learning Needs

Featuring Rob Hanna, President of Precision Content Authoring Solutions


Microcontent is an extraordinary point of convergence between all types of business content including product, marketing, support, and learning.

What: Live Networking and Virtual Presentation

When: Thursday, June 13, 2019, 5:30p-7:30p EDT (UTC-4)

Where: Alvarez and Marsal, 8th floor Board Room, 600 Madison Avenue, New York, NY

STC members and students, in person or virtual: $5 Non-STC members, in person or virtual: $15

Register Now

Learning Objectives

Rob Hanna, President of Precision Content will help participants to:

    • Understand and apply structured authoring and intelligent microcontent principles in the development of performance support and microlearning.

    • Reuse and scale microcontent from traditional book-based publishing down to voice-enabled responses using the same source of content.

  • Learn new ways to approach instructional design and develop learning materials that scale down from classroom instruction to just-in-time microlearning covering the spectrum of the 5 moments of need:

      1. New—When learning to do something for the first time

      2. More—When expanding the breadth and depth of what has been learned

      3. Apply—When people need to act upon what they have learned, adapt to new challenges

      4. Solve—When dealing with problems as they arise.

      5. Change—When people need to learn a new way of doing something; which requires them to change skills that are deeply ingrained in their performance practices.


Participants will learn about the:

    • Story of microcontent and information 4.0,

    • 4 principles of intelligent microcontent,

    • 5 moments of need, and

    • Collaborative authoring and publishing practices to support the learning needs of the organization.

Event Schedule

5:30 pm - Networking

6:00 - 7:30 pm - Presentation and Q&A

Explore Resources

Ten Seconds: Performance Support in Two Clicks - Article by Conrad Gottfredson and Bob Mosher

About Rob Hanna

Rob Hanna co-founded Precision Content in 2013 to change the way technical writers and instructional design professionals approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants.Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.


This event and webinar are proudly co-sponsored in partnership with STC NY Metro, STC Instructional Design & Learning SIG, and ATDNYC Performance Support SIG.

About STC NY Metro

STC NY Metro is a chapter of the Society of Technical Communication serving the New York Metropolitan region. Our mission is to engage the next generation of professionals while advancing the theory and practice of technical communication, instructional design, content strategy, data visualization, analytics, and user experience. For more about the Society of Technical Communication, see Join STC today.

About STC Instructional Design & Learning Special Interest Group (SIG)

The Instructional Design & Learning (IDL) SIG helps STC members design, develop, and implement technical instruction in electronic and classroom settings. The SIG promotes sound design practices and educates members about instructional theory, research, and tools. The IDL SIG provides resources to STC members interested in the intersection of technical communication and instructional design, especially in the following areas: Training development and delivery. Research and theory in instructional design and learning. Self-paced training development and delivery, including web-based training (WBT) and computer-based training (CBT). Tools for WBT and CBT. For more information, see STC Instructional Design & Learning SIG.

Rob Hanna