Marketing Management

Borton's Development Framework

Description

For the group assignment for this module, we had to interview a company to understand their marketing strategies, such as the marketing mix, branding strategies, target audience, brand positioning and so on. We had to source for companies and seek permission for an interview. However, it was difficult to obtain an interview for a company. Eventually, we managed to obtain an interview from a startup company through one of my team mate's connection.

The Analysis

From this, I learnt that having connections and a wide social circle is important. It was due to my team mate's wide social circle, that we were able to obtain an interview from a company. This resulted in us being able to complete the group assignment more quickly and at ease.

Synthesis

After this experience, I had a change in mindset. I understood the importance of meeting different people and working with them. This allows me to be acquainted to others, as compared to working with the same team members. Also, there were instances that I took night lessons, with the part-time students. This allowed me to be acquainted with other working adults as well.