Logo Design

May 23, 2014

Links for Semester Test

Below you will find links for potential non-english words for use in your semester exam:

May 8, 2012

Logo Concept Variants

be sure you finished the previous TWO assignments where you gathered principles and evaluated logos, and then sketched schema. if you haven't finished it, then do it before you finish this assignment from yesterday. BE READY TO PUT THEM ON MY USB MONDAY!

As you continue on through the actual logo creation process, you will take your schema and work to incorporate them into actual logo concepts. Often you end up with just pictures or clip art. To increase the variety of them take a look at this powerpoint for some ideas on varying your concepts. Also check out this link for some concept ideas to perhaps merge with your existing schema, but keep in mind the following:

you found a concept that said don't be trendy - many of these 'trends' are timeless in appearance, and are more so just concepts that recently appeared and serve as great ideas for varying basic shapes.
disregard any trends involving high levels of detail or based on multiple colors and/or gradients. Your logo should be great without color! most of those designs still bear shapes and symbols that are unique without color, but have even more distinguishing features when you add that in.
the logos involving text trends should also be disregarded.

WHAT YOU NEED TO DO

Even if you had already started to create full-on vectors of combinations of schema (only a select few of you moved forward to this after finishing the May 6 assignment), take your existing schema and attempt to use ideas/concepts found in the above links with your schema to create a full-fledged logo. For instance, you may take your stylized fruit shape and incorporate it in a badge-based design, or a reversal of positive and negative space. use this to create at least three different vector-based logo concepts. Remember to use text sparingly if at all, and only in support and addition to the actual logo. At best, consider single letters/initals. Your logo should be able to stand on its own without the text. SIMPLE AND STYLIZED IS KEY!

May 6, 2012

Logo Design Phase II

be sure you finished the previous assignmnet where you gathered principles and evaluated logos. if you haven't finished it, then do it before you finish this assignment from yesterday. if you have finished BOTH, then, make sure you have the 1st and 2nd current events done! As you begin the actual logo creation process, you need to identify schema related to your business. This requires the following:

Identify your real/fictional business in a Photoshop or Illustrator document
List no less than 10 ideas, objects, symbols, etc that are related to your business.
Sketch (yes, on paper) or within illustrator some stylized (remember, low-detail) versions of at least four of these ideas/objects. For instance, for a lawn service, you might use a sprinkler, lawnmower, tuft of grass, and sun.
You need to create at least two entirely different ideas/versions of at least two of those four... for instance, two very different representations of the sun and two very different versions of a sprinkler.

May 1, 2012

Logo Design Basics

DUE BY END OF CLASS THURSDAY

OBJECTIVE: Research logo design/develop criteria to evaluate and create logos.

As mentioned, we will finish out the year jumping into logo design and cumulative projects. Your initial task is to create a brand fitting for these projects. Before you do that, you will need to tap the knowledge of others for some good ideas and bad ideas in terms of logo design.

Search the Internet for articles, Web sites, etc. concerning good and bad logo design practices. Then, In a Word document, list 9 tips you found that are helpful for good logo design. THESE CANNOT INCLUDE “A LOGO IS SCALABLE,” “A LOGO SHOULD LOOK GOOD WITH OR WITHOUT COLOR,” or “A LOGO SHOULD BE SIMPLE.”YOU MUST DOCUMENT YOUR SOURCES by copying the website address at which you found them. A wise decision would be to group each tip that came from a specific site underneath one copy of that link. You must use at least three different sites.

You might try the following links, but you can use other sites as well:

· http://www.davidairey.com/what-makes-a-good-logo/

· http://www.entrepreneur.com/article/76186

· http://boonmultimediadesign.com/blog/2010/08/30/9-principles-of-logo-design/

· http://vector.tutsplus.com/articles/web-roundups/10-principles-of-the-logo-design-masters/

· http://www.davidairey.com/5-vital-logo-design-tips/

· http://webhostingreview.info/ten-characteristics-of-badly-designed-website-logo/

2. To wrap up, find FOUR logos of nationally-known products/companies (not TV shows, movies, etc. – find an actual COMPANY!) that are on a simple, solid-color background, such as white, black, grey, etc. – also do NOT get the logo of some small business or unheard-of foreign company. Getting a logo on a textured/busy background or a photograph of a logo will cost you 25 points per occasion on this assignment.

a. Copy & paste images of them into a single Illustrator file sized 8.5 x 11 in. The logos should be arranged like in the picture at the bottom of this entry. Again, get a plain and simple image of the logo, NOT a photograph of the logo on someone/ something.

b. In the white space around them, evaluate the four logos using the nine tips you discovered. You will describe a total of 3 good and/or bad aspects of the logo, using ONLY THE NINE TIPS. This can be any combination of good or bad things, such as 2 good/1 bad, 1 good/2 bad, etc. - NOTE: These CANNOT be “good color,” “low detail,” etc. – your 3 critiques must be based on your tips found in part 1! For those who need a bit of math help, That’s twelve (12) comments all in all!

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