Logo Design

April 24, 2013

Logo Design: Refining/Feedback

After finishing your initial design, you need to get back with your customer and acquire some feedback. Once this has taken place, you as the CUSTOMER will need to use this form to input any changes you suggested to your designer. This process needs to continue until your customer is satisfied.

After your customer is satisfied with the logo design, next you will provide multiple versions of the logo from which they may choose. These versions must include variations of at least the following aspects of the logo:

• Color schemes (at least two): if they have set colors, include varied tints/shades/tones of that specific color.
• Text (at least three): Though text shouldn't be a big part of the logo, you definitely need to incorporate it into the overall design upon finishing the logo itself. When doing so, offer multiple fonts, and/or values of sizes/kerning/tracking for the same font.
• Text arrangements (at least two): Consider different configurations of text, such as all text above the logo, some above and some below, in circular or square 'paths' around the logo, etc.

April 19, 2013

Logo Design: from Photoshop to Illustrator

If you absolutely need to design some components of your logo in Photoshop, then remember the following steps for bringing it over to Illustrator:

• When starting your Photoshop document, be sure to set the resolution to 300 ppi; this is the default for Illustrator. If you design at 72 and then bring it over to Illustator, your work will appear pixelated.
• DO NOT add anything to the background layer in Photoshop; everything should be in its own layer. This has always been a rule anyway!
• Delete or hide the background layer before proceeding to save.
• Save as a PNG file
• Place into Illustrator, and then be sure to Embed as well.
• Live Trace the image to convert it to a vector graphic.

April 18, 2013

Logo Design Process - The Brief

You will need to conduct a questionnaire with a sample client. This may be any other person in the class, or it can be me. You need to acquire information about the company and your client's goals for the logo using the questionnaire at the bottom of the page, as well as any additional information you might like to add.

April 11, 2012

Logo Design Process

Your assignment today requires the following:

• Find at least three sites that describe a step-by-step logo design process, and copy/paste those URLs into a Word Document
• Identify at least five steps that are common to all of these sites, and list them
• Create an infographic detailing these steps. It cannot be simply an ordered list, but should be something original in design, not unlike at logo design steps found at the following site:
  • http://www.logosnap.com/blog/logo-design-process/

April 8, 2012

Logo Design Basics

DUE BY END OF CLASS WEDNESDAY, UNLESS YOU ARE ABSENT ONE OF THE TWO DAYS.

OBJECTIVE: Research logo design/develop criteria to evaluate and create logos.

As mentioned, we will finish out the year jumping into logo design and cumulative projects. Your initial task is to create a brand fitting for these projects. Before you do that, you will need to tap the knowledge of others for some good ideas and bad ideas in terms of logo design.

1. Search the Internet for articles, Web sites, etc. concerning good and bad logo design practices. Then, In a Word document, list 9 tips you found that are helpful for good logo design. THESE CANNOT INCLUDE “A LOGO IS SCALABLE,” “A LOGO SHOULD LOOK GOOD WITH OR WITHOUT COLOR,” or “A LOGO SHOULD BE SIMPLE.” YOU MUST DOCUMENT YOUR SOURCES by copying the website address at which you found them. A wise decision would be to group each tip that came from a specific site underneath one copy of that link. You must use at least three different sites.

You might try the following links, but you can use other sites as well:

· http://www.davidairey.com/what-makes-a-good-logo/

· http://www.entrepreneur.com/article/76186

· http://boonmultimediadesign.com/blog/2010/08/30/9-principles-of-logo-design/

· http://vector.tutsplus.com/articles/web-roundups/10-principles-of-the-logo-design-masters/

· http://www.davidairey.com/5-vital-logo-design-tips/

· http://webhostingreview.info/ten-characteristics-of-badly-designed-website-logo/

2. To wrap up, find FOUR logos of nationally-known products/companies (not TV shows, movies, etc. – find an actual COMPANY!) that are on a simple, solid-color background, such as white, black, grey, etc. – also do NOT get the logo of some small business or unheard-of foreign company. Getting a logo on a textured/busy background or a photograph of a logo will cost you 25 points per occasion on this assignment.

a. Copy & paste images of them into a single Illustrator or Publisher file sized 8.5 x 11 in. The logos should be arranged like in the picture at the bottom of this entry. Again, get a plain and simple image of the logo, NOT a photograph of the logo on someone/ something.

b. In the white space around them, evaluate the four logos using the nine tips you discovered. You will describe a total of 3 good and/or bad aspects of the logo, using ONLY THE NINE TIPS. This can be any combination of good or bad things, such as 2 good/1 bad, 1 good/2 bad, etc. - NOTE: These CANNOT be “good color,” “low detail,” etc. – your 3 critiques must be based on your tips found in part 1! For those who need a bit of math help, That’s twelve (12) comments all in all!