The One Week Project

Your team will prepare a presentation or pitch that will be presented to myself and the whole class next week. This task will be assessed, but I do want it to be a fun task and you should not set any limits in terms of possible technologies or creativity.

Team members should be responsible for one aspect of the pitch and then these ideas brought together as a cohesive presentation.

You should have some original ideas to present which could include:

• Company Logos
• Web site
• Mobile Apps
• Social media
• E-commerce
• Advertising campaign/
  • Marketing
• Additions to the product line
• Re-branding
  • PPC (Pay Per Click)
  • SEO (Search Engine Optimization)
  • Info-graphics
  • Promotions & competitions
  • Physical computing opportunities

Concepts and design ideas for the pitch can be presented as:

• Hand drawn sketches
• Mindmaps
• Using Photoshop or Illustrator
• Using online tools (website and app layouts) See sidebar -->
• Storyboards
• Written descriptions and images
• By showing examples from existing campaigns
• Sketch-up,

Businesses

1. Jack the Lad.

This is a family owned men's fashion store that has been in business for over 50 years. With the retirement of the 'old man' his son is keen to reinvigorate the business and grow an online store to complement the existing 'brick and mortar' shop. They have a loyal customer base and are known for customer service and quality product range. They need to engage more with the younger market.

2. Bob's Burgers

A cheap and greasy burger joint that has a great spot on a popular street in the inner city. The owners want to overhaul the restaurant's image and appeal to the hipster market with healthier options to compliment the traditional burgers'n'fries. No web presence whatsoever.

3. Goodies Home Appliances.

A successful home appliance company that has 4 branches across Melbourne. They sell white-goods, audio visual equipment and general home electrical products. While business is good and they have a successful online store, they are looking for way to utilize social media to increase visibility and consumer awareness of their brand.

A possible pitch could look something like this.

For Bob's Burgers, one team member could present several new logo designs using sketching software.

The second, a basic mobile app layout that includes an interactive menu (build your own custom burger, then order via the app) presented using wire-frame design software.

The final team member a promotional campaign using social media. eg; Using Instagram where customers take selfies eating their burger or a Facebook 'Like' competition.

These ideas would need to be showcased with different variations of each concept and explained in detail.

Be creative!

Steps

1. Read the provided article linked in the side bar and attached bellow.

"How has technology changed the way we conduct business?"

2. Watch the video: "Generation Like"

3. Choose one of the 3 business above and describe them in your own words. Then, in you groups create a Mind Map (brainstorm) about the possibilities how to help this small business.

4. Discus with your teacher 2-3 possible IT related design tasks that might be feasible for this business.

5. Find appropriate tool to create you ideas --> in the task bar -->

Or find your own.

6. Put together a presentation to showcase your ideas. Consider it a a pitch made by a tech marketing company.

Assessment

You will be marked out of 10 for each of the following:

• Mindmap (detail, many ideas and possibles, creativity)
• The quality effort of your submitted ideas work. (ie; How much effort you have put into designing the layout for an app, have you described what assets will appear on a Facebook business page, a few different original logos ideas)
  • The professionalism of your pitch or presentation. (Considered PowerPoint slides with relevant information, all team members participating)