Workshop

Concepts:

Key: Communities

Related: Markets and Trends

Global Context:

Orientation in space and time

Statement of Inquiry:

Designers need to 'stay on trend' when designing souvenirs aimed at specific groups and markets

Task:

As participants in a MYP Design workshop we come with a wealth of experience and knowledge teaching Design & Technology, the design process and subject content. Our goal is to develop our understanding of the MYP curriculum model and how we can use its framework to deliver Design outcomes.

In groups, you are to design and make a 'trendy' souvenir for our host city of Adelaide that reflects the uniqueness of Adelaide as a venue for hosting IBO events. You target market is teachers in IB schools. Therefore, you should incorporate elements of the MYP curriculum model into your design. You will have approximately 100 minutes to complete this task. You may make more than one souvenir if time permits.

Inquiry Questions:

Factual: What are the common design elements to successful souvenirs?

Conceptual: How does the MYP framework support Design outcomes?

Debatable: Does Adelaide really embody the IB mission statement?

Staying on trend

Even if you don’t rely on customized products, it’s still a good idea to stay on point with new consumer trends. Last year, for example, was a big year for fashion jewelry; anything neon or Day-Glo, and products made in America. “I’m excited about made in America for this year,” Steakley says. “More and more people are wanting made in America products, and I’m hearing it from customers. It’s coming back.” Susan Mills, International Gift Exposition in the Smokies co-owner, reinforces this point. “Throughout the world, souvenirs are sought after by travelers who want a reminder of a cherished trip or experience. Sales help strengthen local economies worldwide, and consumers, especially in the U.S., are interested in that.”

Kalan Novelties

While buyers have cooled off on the neon craze a little, it’s still a major force in the gift and souvenir business. Scott Kalan, president of sales at Kalan LP, has seen sales of customized neon mugs skyrocket in recent years. Kalan specializes in gifts and novelties, with a focus on humorous products, because, “it’s good to be funny. It’s not enough to just carry a mug that says ‘Las Vegas’ or whatever the destination is,” Kalan advises. “The best shops are keeping up with all the trends, so we’ve seen a lot of neon mugs in the last few years because that’s very popular.”No matter what’s trendy, virtually every gift shop should make room for the perennial favorite: T-shirts. Printed T-shirts, customized or not, are a major seller in almost every gift and souvenir shop. The same applies for plush, which finds enthusiastic markets beyond children, as adults frequently buy small plush items to memorialize their vacation or visit. “There are certain products that are always going to sell well,” Kalan says. “These include T-shirts, mugs and glasses, and plush animals are also hugely important.”