How the top executive search firms in India are selling the job and company to outstanding candidates?

There has been an ever growing struggle to fill the job positions with the right candidate everywhere. Being a talent driven market, the competition for the talented bunch of candidates has grown fiercer. There was a time when the candidate used to prepare for a week or so for an interview, now the table has turned and the executive search firms in India are required to sell the job as well as the client company to the talented lot of candidates. They need to make the efforts to ensure that the likelihood of candidates accepting the job is increased.

Here are the significant ways in which the executive search firms in Mumbai and other parts of the country are selling the company and the job profile to the prospective candidate:

· Researching about the candidate

The candidates do research about the company and the interviewer in order to appear informed and create a rapport during the interview. In today's time, even the top executive search firms in India are required to do the same to review the resume of the candidate thoroughly in order to dig more into their past work experience and other accomplishments. This way they have a rich conversation with the candidate and can take the interview to the next level. The candidates relish the attention being given to them. Personalised attention has its own power!

· Ask what the candidate wants

The executive recruiters gain an edge by knowing and understanding the wants of the candidates. This helps in determining whether or not the candidate can align well with the job in question. This helps in determining the sales pitch. The executive search firms ask the candidate about the important things they are looking for in the job, the ideal work setting, type of employer they wish to work with, etc. This helps in framing the benefits of the job role in the favour of the wants of

the candidate and thus, wins him/her.

· Play up with the company's mission and culture

The passive candidates are more difficult to please and are reluctant to leave their present jobs. In such cases, playing up with the company's mission, future prospects and work culture plays a key role. They back up their points by giving examples of stories of the employees who are delighted to work in the company. According to a survey, nearly 50% of the workers leave their current job in search of a better work life balance and flexible schedules. Salary is important to the prospective candidates, but they also search for a better life. Thus, they highlight the perks and benefits of working in the organisation.

Final words

There are many reasons that have made hiring a difficult task in the current scenario. In the talent driven market of today, the executive search firms of the country are making their best efforts to hire the best talent by seeing the world through the lens of the candidate.