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Press Release - Hi-Way Lanes, Franklin IN

PRESS RELEASE
FOR IMMEDIATE RELEASE


Bowling Center Provides 20,000+ Games Of Free Bowling Through Local Merchants

COMMUNITY INVITED TO SHOP AT AREA MERCHANTS AND BOWL FOR FREE

Franklin, IN - -  Hi-Way Lanes announced today the availability of 20,000+ free bowling coupons at local merchants including fast food chains, grocery stores and convenience stops. Bowling can be appreciated by local businesses and consumers for its family friendly atmosphere and for the health benefits that the activity delivers.

In response to an economy that has both pressured families into traveling less and squeezed employers' motivation and recreation budgets for employee wellness, Hi-Way Lanes took a bold step and offered more than $60,000 worth of bowling to the customers of local businesses.  Bowling is the number one participation sport with more than 70 million Americans bowling last year.


Coupons can be picked up for a limited time at 24 local Merchants. A list is available online  http://tinyurl.com/3pgvhty  that contains the Merchant names and addresses. Hi-Way Lanes expects the supply of coupons at their Merchant Partner locations to last about 12 weeks.

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About Hi-Way Lanes -  Hi-Way Lanes is a multi-venue facility in Franklin, IN with  24 lanes, a pro shop, mini-golf, game room, snack bar, and lounge / restaurant. For more information visit www.hiwaylanes.com or contact
 Tom Funk at (317) 736-5177.
 

About BMA Marketing  - BMA Marketing assists bowling centers with the planning and end-to-end execution of business development campaigns. BMA specializes in filling empty lanes with New Bowlers, Company Outings and Birthday Parties by placing coupons in high-traffic merchants. For more information visit www.mcp.BMAmkt.com or contact Chris Swanson at 800-603-3985 ext 42.

SOURCE: BMA Marketing