BMA Blog - 2012 07

NEWS RELEASE

FOR IMMEDIATE USE

Bowling Center Provides 20,000+ Games Of Free Bowling Through Local Merchants

COMMUNITY INVITED TO SHOP AT AREA MERCHANTS AND BOWL FOR FREE

Studio City, CA - - Pinz Bowling Center announced today the availability of 20,000+ free bowling coupons at local merchants including fast food chains, grocery stores and convenience stops. Bowling can be appreciated by local businesses and consumers for its family friendly atmosphere and for the health benefits that the activity delivers.

In response to an economy that has both pressured families into traveling less and squeezed employers' motivation and recreation budgets for employee wellness, Pinz Bowling Center took a bold step and offered more than $60,000 worth of bowling to the customers of local businesses. Bowling is the number one participation sport with more than 70 million Americans bowling last year.

Coupons can be picked up for a limited time at 24 local Merchants. A list is available online http://tinyurl.com/7nlmsoh that contains the Merchant names and addresses. Pinz Bowling Center expects the supply of coupons at their Merchant Partner locations to last about 12 weeks.

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About Pinz Bowling Center - Pinz Bowling Center is a multi-venue facility in Studio City, CA with 32 lanes, a pro shop, game room, snack bar, and lounge / restaurant. For more information visit http://www.pinzbowlingcenter.com or contact General Manager Scott Frager at (818) 769-7600.

NEWS RELEASE

FOR IMMEDIATE USE

Bowling Center Provides 20,000+ Games Of Free Bowling Through Local Merchants

COMMUNITY INVITED TO SHOP AT AREA MERCHANTS AND BOWL FOR FREE

Pekin, IL - - Sunset Lanes announced today the availability of 20,000+ free bowling coupons at local merchants including fast food chains, grocery stores and convenience stops. Bowling can be appreciated by local businesses and consumers for its family friendly atmosphere and for the health benefits that the activity delivers.

In response to an economy that has both pressured families into traveling less and squeezed employers' motivation and recreation budgets for employee wellness, Sunset Lanes took a bold step and offered more than $60,000 worth of bowling to the customers of local businesses. Bowling is the number one participation sport with more than 70 million Americans bowling last year.

Coupons can be picked up for a limited time at 24 local Merchants. A list is available online http://tinyurl.com/6wkvn4q that contains the Merchant names and addresses. Sunset Lanes expects the supply of coupons at their Merchant Partner locations to last about 12 weeks.

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About Sunset Lanes - Sunset Lanes is a multi-venue facility in Pekin, IL with 36 lanes, a pro shop, game room, snack bar, and lounge / restaurant. For more information visitwww.facebook.com/sunsetlanes or contact Manager Jeff Kilgus at (309) 347-3196.

NEWS RELEASE

FOR IMMEDIATE USE

Bowling Center Provides 20,000+ Games Of Free Bowling Through Local Merchants

COMMUNITY INVITED TO SHOP AT AREA MERCHANTS AND BOWL FOR FREE

South Boston, VA - - World Of Sports announced today the availability of 20,000+ free bowling coupons at local merchants including fast food chains, grocery stores and convenience stops. Bowling can be appreciated by local businesses and consumers for its family friendly atmosphere and for the health benefits that the activity delivers.

In response to an economy that has both pressured families into traveling less and squeezed employers' motivation and recreation budgets for employee wellness, World Of Sports took a bold step and offered more than $60,000 worth of bowling to the customers of local businesses. Bowling is the number one participation sport with more than 70 million Americans bowling last year.

Coupons can be picked up for a limited time at 24 local Merchants. A list is available online http://tinyurl.com/82ph6qq that contains the Merchant names and addresses. World Of Sports expects the supply of coupons at their Merchant Partner locations to last about 12 weeks.

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About World Of Sports - World Of Sports is a multi-venue facility in South Boston, VA with 28 lanes, a pro shop, game room, snack bar, and lounge / restaurant. For more information visit www.worldofsportsfun.com or contact President Jay Burnett at (434) 572-6924.

Boston Bowl in Dorchester MA has just activated an automatic customer follow-up email marketing system that will keep them top-of-mind with the 10,000+ customer email addresses they have collected.

Prior to implementing BMA's Automatic+On-demand Email Service, center staff struggled with setting up and maintaining multiple customer email address database systems on top of trying to find time to plan and send a steady stream of messages.

Today, all of the management and execution is automated. 25 automatic campaigns go out year-round including date triggered messages celebrating personal events like birthdays and wedding anniversaries. A very powerful sales tool that's included is a 3-part Birthday Club campaign that promotes the center's Birthday Party packages to parents right before each child's birthday at 8 week out, 6 weeks out and finally at 2 weeks out. Here's how it works... www.rrem.bmamkt.com

Congrats to the Boston Bowl team!

NEWS RELEASE

FOR IMMEDIATE USE

Bowling Center Provides 20,000+ Games Of Free Bowling Through Local Merchants

COMMUNITY INVITED TO SHOP AT AREA MERCHANTS AND BOWL FOR FREE

Calumet City, IL - - Castaways Bowl announced today the availability of 20,000+ free bowling coupons at local merchants including fast food chains, grocery stores and convenience stops. Bowling can be appreciated by local businesses and consumers for its family friendly atmosphere and for the health benefits that the activity delivers.

In response to an economy that has both pressured families into traveling less and squeezed employers' motivation and recreation budgets for employee wellness, Castaways Bowl took a bold step and offered more than $60,000 worth of bowling to the customers of local businesses. Bowling is the number one participation sport with more than 70 million Americans bowling last year.

Coupons can be picked up for a limited time at 24 local Merchants. A list is available online http://tinyurl.com/7xmsa47 that contains the Merchant names and addresses. Castaways Bowl expects the supply of coupons at their Merchant Partner locations to last about 12 weeks.

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About Castaways Bowl - Castaways Bowl is a multi-venue facility in Calumet City, IL with 32 lanes, a pro shop, game room, snack bar, and lounge / restaurant. For more information visit http://castawaysbowl.com or contact Owner Jeff Warren at (708) 862-8300.

NEWS RELEASE

FOR IMMEDIATE USE

Bowling Center Provides 20,000+ Games Of Free Bowling Through Local Merchants

COMMUNITY INVITED TO SHOP AT AREA MERCHANTS AND BOWL FOR FREE

Shelby Township, MI - - Shelby Lanes announced today the availability of 20,000+ free bowling coupons at local merchants including fast food chains, grocery stores and convenience stops. Bowling can be appreciated by local businesses and consumers for its family friendly atmosphere and for the health benefits that the activity delivers.

In response to an economy that has both pressured families into traveling less and squeezed employers' motivation and recreation budgets for employee wellness, Shelby Lanes took a bold step and offered more than $60,000 worth of bowling to the customers of local businesses. Bowling is the number one participation sport with more than 70 million Americans bowling last year.

Coupons can be picked up for a limited time at 24 local Merchants. A list is available online http://tinyurl.com/7qepv43 that contains the Merchant names and addresses. Shelby Lanes expects the supply of coupons at their Merchant Partner locations to last about 12 weeks.

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About Shelby Lanes - Shelby Lanes is a multi-venue facility in Shelby Township, MI with 24 lanes, a pro shop, game room, snack bar, and lounge / restaurant. For more information visit www.shelbylanes.net or contact Manager Sheila Kiefer at (586) 731-4800.

Good idea from AMF to market around the current heat wave and promote bowling for it's cool indoor element!

Center that use BMA's Email Service (www.rrem.bmamkt.com) can request with one click or call that a similar email be designed and sent, with no resource drain on center staff.

It's time to start promoting Fall Leagues!

Center's that use BMA's Automatic Email Service are having messages like the one below designed and sent for them.

Imagine your customer follow-up marketing setup and managed for your all year long - here's how it works... www.rrem.bmamkt.com

Chris at BMA

From: Salem Bowl

Sent: Sunday, July 01, 2012 2:01 PM

To: Chris Swanson

Subject: Fall Leagues!

Salem Bowl | 1620 East Main Street Salem, IL 62881

(618) 548-3448 | www.salembowl.com

Check out how Collins Bowling Centers are hosting and promoting a fireworks tent sale.

Seems like a good a marketing idea that will take very little work from center staff...

- Arrange with a fireworks vendor to use your parking lot.

- Promote the event to your customer email list (see www.rrem.bmamkt.com)

- offer bowling promos to drive fireworks customers into the center

- offer fireworks promos in the center to reward your bowling customers