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Merchant Coupon Program - Open Play Bowler Value


Longer term ROI... What's your average open play bowler worth per year?


 What do industry sources and studies say?                          

BowlingUniversity.com (
www.tinyurl.com/3tepvxl) uses this formula...

1. How many league bowlers do you have? The avg is 21 per lane (
www.tinyurl.com/4ypkj2k), we find 26 is a better estimate. 

2. The average league bowler annual value is reported at $700 (
www.tinyurl.com/3tepvxl). What's your average?

3. Multiply your league bowler count by their average annual value for your annual league bowler value.

4. T
he average center has 22 times more open play bowlers than league bowlers (www.tinyurl.com/3tepvxl), so multiply your league bowler count by 22.

5. The national average for bowling revenue 
(www.tinyurl.com/4ypkj2k) is leagues account for 42% and open play generates 58%.

6. Take 58% of your annual bowling related revenue and divide it by your open play bowler count. This gives you an annual "average open play customer value".


Center's tell use that typically 60% of coupon users are new customers, so 1200 * 0.60 = 720 new customers who each spend the dollar amount in step 6.


 Open Play Bowler Value Formula                                     
         


Here's a formula that any center can use to calculate their Open Play Bowler value...

A. # of league bowlers = lane count times 26


        Example: 24 lanes center times 26 = 624 league bowlers

B. League bowler annual value is $700 times # of league bowlers = $? 

        Example: 
624 league bowlers times $700 = $436,800

C. League Play is 42% of annual bowling revenue, so... B / 0.42  = C

        Example :  
$436,800 divided by 0.42 = $1,040,000 bowling revenue
 
D. Open Play is 58% of annual bowling revenue. so... C * 0.58 = $? 

        Example: 
$1,040,000 times 0.58 = $603,200 annual open play revenue

E. Open Play Bowlers = League bowlers times 22, so... A * 22 = ? 

        Example: 624 league bowlers times 22 = 13,728 open play customers

F. Each Open Play bowler is worth D divided by E

        Example: 
$603,200 in Open Play divided by 13,728 Open Play bowlers =  $43

G. A
nnual revenue from new customers developed from Merchant Coupon Campaign.
60% of coupon users are new customers, so... 1200 * 0.60 = 720 times F


        Example: 720 times $43 = $30,960 in one year from new coupon customers


Next Step...                                                                                        

Please call us today to discuss how we can fill your lanes using Merchant Coupons.

Call   800-603-3985  

BMA Marketing    Wolcott, CT 


Merchant Coupon Program overview