Groupon use at Bowling Centers
I am hearing good things about Groupon - have you tried it yet? BMA is tracking Groupon campaigns that independent bowling centers are running.
Here's what we've learned about the campaigns so far...
- The top 15% are getting over 500 sales.
- The mid 70% are seeing an average of 175 sales and $1,484 in profit
- The bottom 15% earned less than $300
Centers report that on average 35% of the people who buy the Groupon offer never end up visiting the center. That's free money for the center, but on the other hand a center needs people to visit so they can be developed into long-term clients.
Since Groupon does not share the email addresses of those who buy your offer, we still need to get bodies into the center to show them a great time and collect their email address in order to invite them back each month. Our Merchant Coupon Program compliments online marketing programs like Groupon since we place real paper coupons into merchants around your center, reaching new bowlers who may not find you online.
- What's your experience with group buying services like Groupon, LivingSocial, BuyWithMe, etc?
- What marketing campaigns work best for you?
Call or email me with your thoughts or needs on marketing to fill empty lanes,
Chris 800-603-3985 Ext 42
Chris Swanson BMA Marketing
Bowling Centers - get notified by email when we update the Groupon Results report...