Testimonials - Merchant Coupon Program

Testimonials...

Ross Cottom Lanes (IL)

"Chris, we are off to another great start this year! Now that we are in our 6th year of running this program, it's at the point where consumers in our market are actually on the lookout for the coupons every Spring. Also, the merchants in our area are anxious to participate - amazing. Use me in your testimonials all you want, I will tell any center that will listen how BMA knows what they are doing."

- Doug Cottom, Owner

Daffodil Bowl (WA)

"I would love to express a glowing recommendation for Chris Swanson at BMA. Several years ago I took a chance on his marketing strategies and it paid off. I think our first return on investment was over 800%. I have been doing business with him ever since. Thank you Mr. Chris Swanson"

- Chuck Linn, Owner

Plainfield Lanes (IL)

"Chris, Kudos to how organized you have this. Really make it easy for me."

- Jon Dow, Owner

Maple Lanes (WI)

"At Maple Lanes in Sheboygan, Wis., we have used BMA's free-coupon program for several years, and each time it has brought in hundreds of new people to our center. We also get excellent added sales from shoe rentals, food, snacks, and beverages, plus the program gives new people a chance to see all that our center offers. A great program."

- Ron Sonntag, Owner

Ross Cottom Lanes (IL)

"Good morning Chris, here is the final spreadsheet for the merchant coupons:1,825 coupons, 7 birthday, 3 company parties for a total of $16,800 from just the first visit. We want to start the discussion on when to start he next campaign - love the results."

- Doug Cottom, Owner

Beach Bowl (FL)

"We were able to fill lanes on a slow Summer night with 10 people from our first bowling party that we offered to our 24 Merchant Coupon Partners. We did about $430 in F&B and added them to our holiday party prospect list. Thank you!"

- Tom Yamamoto, Manager

Silver Strike Lanes (NV)

"We've enjoyed the new customers we’ are acquiring in using this campaign. We reached our goal of getting folks either back in the center or those that have never been here before. After doing so, those that stopped coming here were pleasantly surprised at how nice and clean the place looks now. Thanks and I'll keep counting them (current count is 1800) until they expire on 12/31. We were thrilled to get such a nice database of clients considering we walked into previous management having no database at all. "

- Diana Shaffer, Owner

West Park Lanes (MO)

"This has been really good for us…shoe rental is up, bowling is up…and we were able to increase our prices at the same time the program drove in 1,669 new bowlers. We are averaging $7 per visit and are interested in running this program again right after our current coupon set expires."

- Darryl James, Manager

Emerson Lanes (WV)

"We have just counted our Merchant Coupon Program coupons and as of today (at the 90 day mark), we have received 1361 coupons with the average user spending around $8.50 each visit. In addition to the revenue from shoes, paid games and F&B, we had 39 Birthday Party sales that used the coupon’s 10% OFF offer."

- John Fazio, GM

Boston Bowl (MA)

"Our two Merchant Coupon Programs are going well. So far we have redeemed a total of 1336 coupons. Our leading merchants are: 7-Eleven = 240 coupons, Adams Village Shell = 138, Shaw's = 114 and Stop N Gas = 110 coupons. Each coupon that comes in equates to about $8.96 in revenue."

- John Ellis, GM

The Sports Arena (ME) watch an interview here

"In the first 15 days we had 117 Merchant Coupon Program visitors! 28 of them provided their email address and will now get our offers by email every month all year long so that we can increase the number of times they bowl with us."

- Len Cole, Owner

Rebelanes (MS)

"We have received over 14,800 (Merchant Coupon Program) coupons generating sales in excess of $148,000! The average sale is $9.68 per coupon. We find that generally each coupon generates 3 games of bowling (which would be the 1st free and then they pay for 2) and 1 shoe rental sale. This was the most successful thing we have done in years. It was FANTASTIC.The market went nuts. It made our Summer. It was gangbusters here."

- Kevin Hartigan, Owner

Rainbow Lanes (NC)

"Update, we are at 3,228 (Merchant Coupon Program) coupons with each generating an average sale of $7 for an ROI of $22,500!

- Pondra Byrd, Owner

Thunderbird Lanes (MI)

"I finally did a report. In the last 90 days we redeemed 1193 Merchant Coupon Program coupons. Most rented shoes and a lot paid for another game!"

- Bruce Heichel, General Manager

Hi Way Lanes (IN)

"We have 918 Merchant Coupon Program coupons redeemed (program is 60 days old)...Here are the leaders: Wendy's 110, Bob Evans 107, El Nino 87, Burger King 87, Quiznos 74, Pizza King 65, Long John 59, Papa Johns 52, Blockbuster 51, Canary Creek 51, Trafalgar Grocery 41, DQ 38."

- Tom Funk, Owner

Rainbow Lanes (NC)

"We're getting (Merchant Coupon Program) coupons back on a daily basis...so far, about 300 redeemed, in the first 15 days! (Ed. - If average spent per coupon on shoes + paid game + food is $10, ROI is 300 x $10 = $3000). We have also followed up with the merchants and sent a thank-you letter out today, which included an invitation to a "MERCHANT APPRECIATION NIGHT". We plan to feed & entertain those who show up..Will also give us a chance to show them what we have to offer...Thanks - we're pleased with the program and feel that with your follow-up as well as ours...we expect nothing but great things from the program!"

- Pondra Byrd, Owner

Leda Lanes (NH)

"This (Merchant Coupon Program) was a great promotion and I did see a lot of new faces. The information gathered is helpful to target potential bowling customers. I look forward to running this promotion again next summer."

- Sean H, Owner

Manatee Lanes (FL)

We have just counted our (Merchant Coupon Program) coupons and as of today (at the 30 day mark), we have received 566 coupons. Many are new people, some are our regular customers...the coupons are popular! We are building a (new league bowler) database from the coupons.

- Marion L., Owner

Rebelanes (MS)

"We have received 384 coupons (in the first 30 days) generating total sales of $3717! (site admin's note: the Merchant Coupon Program's standard formula predicts a doubling of coupons for days 31 to 60, and then a repeat of the first 30 days' count for days 61 to 90 - this formula predicts 1536 coupons after 90 days). The average sale is $9.68 per coupon. We find that generally each coupon generates 3 games of bowling (which would be the 1st free and then they pay for 2) and 1 shoe rental sale. We are quite satisfied with the program."

- Kevin Hartigan, Owner

Hi Way Lanes (IN)

We are running .99 cent bowling along with $3.25 shoes, so we think that the average spend per redeemed coupon from the Merchant Coupon Program is between $7-8 per person. It is a very good promo!

- Tom Funk, Owner

The Sports Arena (ME) watch an interview here

"The (Merchant Coupon Program) coupons are rolling in now! The average spend is more like $15-$20 per coupon visit. Looks like it is really working."

- Len Cole, Owner

Alert - Click to download a MP3 voice mail from a national chain who responded to our coupon offer and rolled out the red carpet, gladly partnering with the center and accepting the coupons.