Merchant Coupon Program - Email Coupon service
Merchant Coupon Program "Email Coupon" feature
As an INCLUDED part of our Merchant Coupon Program, we help our client centers communicate with their customers each month by sending a recurring thank you email that includes a simple email coupon (see the complete email message example at the bottom of this page). This email service applies to a center's existing email list(s) and the new email addresses generated from their BMA Merchant Coupon campaigns.
Invite past customers back
BMA's email coupon service is designed to ensure that a center's email list gets a baseline level of use - without requiring a center to get involved once they have sent their email addresses to us. It's painful to hear that centers are not easily able to follow-up with past customers who gladly provided their contact info - so we created a simple, effective solution.
Our goal is to take some of the work off of the centers we serve and provide them with a reliable email marketing solution that keeps them in touch with their customers.
A focused email message
There are plenty of fine vendors who offer custom (expensive) email marketing services that come with contracts and center obligations like providing content each month or actually having to execute each campaign on their own. BMA is not in that space. Our Email Coupon marketing service can be used on its own, and it certainly can compliment in-center email marketing efforts or other outsourced content (newsletters, special event offers, etc.) you might be using now or in the future.
Once a center has our email coupons going out on a regular basis, they are free to focus on specific events aimed at narrow targets. If center resources get tight and their other email marketing campaigns get pushed off, it's a relief to know that BMA's monthly email coupons will ensure that a center's past customers are getting touched, thanked and invited back 12 times a year.
Tracking
Tracking is accomplished by the center recording the number of email coupons that get redeemed for free games (and the money spent on shoes, paid game, F&B) and the number of Corporate/Birthday parties booked using the 10% OFF discount. Simple tracking that measures what counts...sales.
My mission
BMA exists to help place paper coupons in merchants around your center. Those coupons fill your lanes and grow your email list. It makes sense for us share our technical know-how that will help our client centers invite their new and old customers back using email coupons.
Next Step...
Please call us today to discuss how we can fill your lanes using Merchant Coupons.
Call 800-603-3985
BMA Marketing Wolcott, CT
Merchant Coupon Program overview
Sample Email Coupon message
From: Communications Office
Sent: Tuesday, 11:00 AM
To: tjoh@domain.com
Subject: a gift for you from Emerson Lanes
1/1/2012
RE: A gift for you
Hi Tim - we really appreciate that you choose to bowl in our facility.
This coupon is our gift to you...
Please come see us again! Print the coupon above and bring it to
our center this month to bowl for FREE or call us this month to book a
party that occurs within 90 days and SAVE 10% by presenting the
coupon on the day of your party.
We encourage you to share / forward this email coupon with family and friends.
See you soon... John Fazio, Manager
Emerson Lanes 888-466-9899
1501 36th St., Parkersburg, WV 26101 http://www.emersonlanes.com
Message sent to tjoh@domain.com - please reply with the word STOP in subject line to stop emails.