VAS Content & Product Manager

Job Overview

A leading telecoms solutions provider is seeking a VAS Content & Product Manager to drive the creation, development, and rollout of innovative Value-Added Services (VAS) across Mobile Network Operators (MNOs).

The ideal candidate will combine creativity with commercial acumen ,identifying market trends, building strong partnerships with content providers, and launching consumer-friendly products that boost engagement and revenue. This role requires someone enterprising, strategic, and able to see the bigger picture of VAS business growth.

Key Responsibilities

Product Development & Innovation

• Identify, design, and launch engaging VAS products tailored for Nigerian and African consumers.

• Translate market trends and consumer insights into innovative, commercially viable product ideas.

• Ensure products are scalable, sustainable, and aligned with MNO requirements.

Content Management

• Build and manage partnerships with content providers across music, sports, education, gaming, and infotainment.

• Curate, evaluate, and integrate high-quality content into VAS offerings.

• Continuously monitor performance and refresh content to maintain consumer interest.

Strategic Growth & Partnerships

• Work with MNOs and aggregators to secure product placement and favorable commercial terms.

• Explore partnerships with local and international content creators.

• Support the broader strategy to expand the VAS business footprint across Nigeria and Africa.

Market & Competitive Analysis

• Conduct ongoing competitor analysis to track successful VAS trends.

• Benchmark products against top players to ensure competitiveness.

• Provide insights and recommendations for new growth opportunities.

Operational Oversight

• Collaborate with technical and operations teams to ensure seamless product integration and delivery.

• Track KPIs such as subscriber uptake, usage, churn, and revenue per product.

• Provide regular performance reports and insights to management.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field (advanced degree is a plus).

• Minimum of 5 years’ experience in VAS, telecoms, or digital content industry.

• Proven success in developing and managing impactful VAS products.

• Experience working with MNOs, aggregators, and third-party content providers.

• Strong negotiation, partnership-building, and stakeholder management skills.

Core Competencies

• Creativity and product innovation.

• Strategic thinking and commercial awareness.

• Business development and partnership skills.

• Analytical and data-driven decision-making.

• Excellent communication and presentation skills.

• Resilience, proactivity, and results orientation.

What We Offer

• Competitive compensation package.

• Hybrid and flexible work environment.

• Private health insurance.

• Employer pension contribution.

• Ongoing training and professional development opportunities.

• An innovative and supportive work culture that encourages growth.