Job Overview
A fast-growing Clean Energy FinTech company is seeking an experienced and results-driven E-commerce Sales Lead to build, scale, and manage its direct-to-consumer (D2C) online sales channel.

The organization empowers solar providers and energy consumers through flexible payment plans, system design tools, logistics support, and supply-chain enablement that accelerate clean-energy adoption across Nigeria.

In this role, you will own the end-to-end performance of our  e-commerce channel from customer acquisition to fulfillment, delivery, and post-purchase experience. You will drive revenue growth, manage operational workflows, optimize conversion rates, and lead cross-functional initiatives with Marketing, Logistics, Finance, Product, and Operations.

This is a high-impact, build-and-scale role for an analytical operator who thrives in fast-paced environments, takes ownership, and delivers measurable results.

Key Responsibilities

E-commerce Strategy & Revenue Growth

• Drive daily and weekly revenue performance against sales targets.

• Identify performance gaps using data and deploy corrective actions in real time.

• Optimize conversion across acquisition, product pages, funnels, and checkout flows.

• Develop and implement pricing, promotions, discounting, and sales campaigns.

• Lead growth initiatives, including partnerships, marketing collaborations, and funnel optimization.

Operations & Fulfillment Management

• Manage end-to-end e-commerce operations, including order processing, delivery, logistics coordination, and customer support.

• Partner with Logistics and Warehouse teams to ensure fast, accurate, and cost-efficient fulfillment.

• Work with Installation and Concierge teams to ensure seamless post-purchase experience.

• Oversee inventory visibility, stock forecasting, and operational readiness.

CRM, Automation & Customer Journey Optimization

• Implement and manage CRM tools, WhatsApp Business workflows, and automated follow-up sequences.

• Build communication flows for lead nurturing, abandoned cart recovery, and lifecycle engagement.

• Ensure consistent, personalized communication across all customer touchpoints.

Data, Dashboarding & Performance Reporting

• Build daily dashboards tracking revenue, conversion rates, CAC, ROAS, delivery metrics, and customer behavior.

• Provide weekly and monthly performance reports with insights and recommendations.

• Analyze funnel data to identify bottlenecks and improvement opportunities.

Cross-Functional Collaboration

• Partner with Marketing on campaigns, creatives, promotions, and acquisition channels.

• Work closely with Product/Tech teams to improve e-commerce infrastructure and integration.

• Collaborate with Finance on margin analysis, pricing, and revenue forecasting.

• Coordinate with Growth & Strategy Operations on strategic priorities and expansion goals.

Team Leadership

• Manage and coach E-commerce Sales Associates.

• Provide performance feedback, training, and skill development.

• Build a high-performance culture focused on speed, ownership, and operational discipline.

What Success Looks Like (First 90 Days)

Quantitative Outcomes

• Meet or exceed monthly revenue targets.

• Improve conversion rates across key acquisition channels.

• Achieve strong operational metrics: fast delivery times, low cancellation rates, high fulfillment accuracy.

• Increase profitability through cost optimization and improved unit economics.

• Maintain high customer satisfaction and positive reviews.

Qualitative Excellence

• Demonstrates ownership mentality over the e-commerce P&L.

• Executes quickly, iterates fast, and makes decisions based on data.

• Shows strong cross-functional leadership without needing formal authority.

• Maintains clear communication with concise, insight-driven updates.

• Proactively identifies issues and drives solutions independently.

Skills & Competencies

E-commerce & Operational Skills

• Strong understanding of marketplace operations, D2C funnels, and online sales.

• Knowledge of fulfillment, logistics, inventory management, and customer service.

• Experience implementing CRM systems, WhatsApp tools, and automation workflows.

• Ability to optimize conversion, reduce friction, and improve customer experience.

Analytical & Technical Skills

• Strong analytical abilities with proficiency in Excel/Google Sheets.

• Experience building dashboards, interpreting performance data, and tracking KPIs.

• Ability to run A/B tests, analyze funnel metrics, and derive actionable insights.

Leadership & Collaboration

• Ability to manage teams, motivate colleagues, and influence cross-functionally.

• Strong communication, stakeholder management, and problem-solving skills.

• High ownership mindset with the ability to operate with limited structure.

Qualifications

• Bachelor’s degree in Business, Marketing, Operations, or a related field.

• 4–6 years of hands-on experience in e-commerce operations, marketplace management, or digital sales.

• Proven track record of achieving revenue targets and managing P&L.

• Strong experience with customer acquisition, CRM tools, funnel optimization, and e-commerce analytics.

• Demonstrated ability to build and scale operational processes in fast-paced environments.

Bonus Advantages

• Experience in Nigeria’s e-commerce or marketplace ecosystem.

• Background in fintech, energy, or consumer durables.

• Familiarity with solar products or renewable energy systems.

• Experience scaling D2C channels significantly.

What We Offer

• Comprehensive Family/Personal Healthcare

• Flexible Salary Access and Employee Support Programs

• Employee Solar Power Program

• Life and Career Coaching Masterclass

• Access to 11,000+ learning resources

• Mission-driven, innovative colleagues

• Great work culture and team bonding opportunities

• Opportunity to build a world-class Clean Energy FinTech
  
  

Location: Lagos/Hybrid