Four Principles of Graphic Design

1. Proximity: Scale elements according to their importance, Group elements according to their function.

2. Alignment: Align elements decisively and consistently using LEFT, RIGHT, CENTER or FULL JUSTIFICATION.

3. Repetition (or Rules): Be uniform and consistent with regard to FONTS, GRAPHIC ELEMENTS and COLOURS, Use REPEATING ELEMENTS to build a visual THEME.

4. Contrast: Contrast between foreground and background elements must accommodate LEGIBILITY, Enhancing contrast in FONTS, COLOURS and SIZE to create better visual interest

Four Principles of Graphic Design

PROXIMITY

• Scale elements according to their importance

• Group elements according to their function

ALIGNMENT

• Align elements decisively and consistently using LEFT, RIGHT, CENTER or FULL JUSTIFICATION

REPETITION (Rules)

• Be uniform and consistent with regard to FONTS, GRAPHIC ELEMENTS and COLOURS

• Use REPEATING ELEMENTS to build a visual THEME

CONTRAST

• Contrast between foreground and background elements must accommodate LEGIBILITY

• Enhancing contrast in FONTS, COLOURS and SIZE to create better visual interest