Jay coached to an overall record of 121-36-7 during his tenure as the Red River Boys Hockey Coach. Under his leadership, the Riders captured six East Region Titles (1985-1990), four consecutive state titles (1987-1990), runner-up in 1986, and 3rd Place twice (1984, 1985). He was awarded East Region Coach of the Year in 1986 and 1987 and North Dakota Boys Hockey Coach of the Year in 1987. He was a National Coach of the Year nominee. He was selected to coach in seven Lions All-Star Hockey games.