DRAFT Dynamic Logo for Gaming Company

Mini Project

You are to design and develop a dynamic logo. You will need to come up with a name for your company first and then use Adobe Illustrator to design the logo. From there you will then take your logo into Adobe After Effects to make it move. You may wish to also add sound to your composition.  

Tasks:

1) With others in your class come up with ideas for what your gaming company could be called. Select one and share it with the class. 

2) Learn the basics of Illustrator using the tasks below, by the end of the lessons you should be able to do the following skills: 

3) Design 3 potential logos in Illustrator, ask your friends (end-users) which one is their favourite and then select one as your final design. 

4) Learn the basics of Adobe After Effects  using the tasks below, by the end of the lessons you should be able to do the following skills: 

5) Import the logo you have selected into After Effects and animate it.  

Logo design

To start with you will need an idea for your logo. A good logo should be recognisable and memorable.

The first step to designing your logo is to brainstorm ideas and do a lot of sketches

Logo Design

Skills to learn

Vector Graphics

Adobe Illustrator is a program used by both artists and graphic designers to create vector images. These images will then be used for company logos, promotional uses or even personal work, both in print and digital form. 

Image formats for Logos: Vector vs Raster

Illustrator skills for logo design:

Getting started with Adobe Illustrator

Learn the basics of Illustrator and create an A4 sized (21cm x 29.7cm) art board to  use for the following tasks.

Drawing shapes 

Video tutorial

Learn how to draw shapes and play around with drawing a range of different shapes (at least 6). 


Task:

Draw a street scene using ONLY the Shapes tools
Use at least 3 different shapes

Illustrator: Shapes

Pathfinder tool

Video tutorial

Learn how to use the pathfinder tool and play around with combining and cutting out different shapes to make new ones.


Task:

Draw a nature scene using ONLY the Shapes tools and the Pathfinder
Use at least 2 different pathfinder modes

Illustrator: pathfinder

The Paintbrush tool and editing Paths

Video tutorial




Task:

Draw an animal in it's home using ONLY the Brush and Pathfinder tools
You must use Fill, Stroke and the Pathfinder at least once each

Brush tool

Text tool

Video tutorial




Task:

Create a piece of Visual poetry

 You must use: Colour, Size, Font and either Area type or Type on a path.

Illustrator: Type tool

Fancy lines with brushes



Task:

Have a look through the example paintings.

Using illustrators artistic paintbrush

Exporting as a PNG





Task:

Export your work as a PNG.

Turn it in in classroom

Illustrator: Exporting

Have a look at these to get inspiration for your own design!

Adobe After Effects 

Adobe After Effects is a digital visual effects, motion graphics, and compositing application.  You will be using it to animate your logo.

Task One: Getting a shape to move 

Create a new composition and get a shape to move along a path. 

Challenge:  Can you change the centre anchor point of the object?

Task Two: Rotating a shape

Adding onto the composition you made in task one, get the shape to rotate.


Task Three: Scaling a shape

Adding onto the composition you made in task one get the shape to zoom in and out.

Challenge:  Can you get the shape to  fade in and out while it is zooming in and out?


Task Four: Rendering your animation 

Note: If there is not enough space in your documents (H:Drive) then save it to the hard drive of the computer (D:Drive) or a flash drive and back it up on the Google Drive. 

Exporting as an animated GIF - Practice tasks 

Exporting as a MP4 file - Final logo animation

Task Five:  How to import graphics from Illustrator into After Effects 

Create a new composition and name it Dynamic Logo.  Import the logo you have made into  After Effects and start animating!  


Exporting from Adobe Illustrator To Adobe After Effects

Task Six: Adding Audio & Text

You can use After Effects with Premier Pro using a 'dynamic link' to add titles and audio. We call this a 'work flow' when you pass data between programs.

We have a Y10 topic on Digital Audio that has links to free sound effects, such as bouncing and explosions or loops. It also explains how you can make an audio loop,