1) Well named files
2) A title in the top of the browser
3) Structure the HTML code, using <head>, <body> tags etc.
4) Add text to the web page
5) Use a range of text formatting tags, e.g. <h1> <p>
6) Use CSS to style the page
9) Add in images
10) All links work and go where you intended
13) The text is easy to read
14) Images are clear and not distorted