Bio Basics
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First impressions matter, and when potential clients find your HouseSigma landing page, they will be looking for a credibility check and a sense of who you are.
You have to knock them dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert.
Let’s take a look at some tips to create an excellent real estate agent bio and look at bio examples from our Realtors:
Lead with Your values and skills: As per a REALTOR® website, the top traits clients are looking for in a real estate professional are trustworthiness, experience, skilled negotiator, and local market knowledge.
State your real estate experience: how long you’ve been in real estate, why you do what you do, what makes you a good choice.
Convey your connection to the area you buy or sell in: how long do you know the local area and ebbs and flows of its market.
Emphasize the clue you provide clients: convey what you offer clients that your competitors don’t. Highlight what makes you unique.
Include any of your special designations (if applicable): tell your clients about your education and certifications that show you have a deeper understanding of the profession.
Provide any past client testimonials: they serve as proof of the claims you make, so don’t shy away from providing them.
Here is one of our favorite examples. Chad’s bio is short and sweet. He details his experience and emphasizes the high-quality service he provides to clients. This excellent service results in repeat customers and referrals.
What if I am a new rep? I don’t have any experience or past sales to talk about. Actually, there is a lot to talk about. It’s a myth that your bio is only about your past experiences. The key to writing a killer bio for new real estate agents is to elaborate on skills, personality traits, values and philosophy. This article gives you the tips you can use to write a bio for your brand new real estate business.
This module is based on our Bio Basics On-Line workshop conducted Fall 2021...
Background
The goal is to create a landing page for each and every rep... their piece of real estate on the HouseSigma Website.
The page will currently hold your photo and bio.
The next phase will be to break your testimonies out into a separate box.
HouseSigma is currently collecting testimonies on it's rep's behalf.
Tips for Writing your Bio
When readers read your bio they must believe you’re the answer to their prayers — a superhero who will swoop in and solve the big problem keeping them awake at night.
No Pressure 🙄
WHAT TO INCLUDE
Who you Are
What you Do
How you Do it
The Results You Achieve
The “About” section of any personal website or profile can be a slog. A drain. A hassle.
It can be difficult to muster the strength to write a description of who you are and what you’re about.
Keep it simple and use this guideline.
ADDITIONAL RESOURCES
https://smartblogger.com/how-to-write-a-bio/
https://www.wewritebios.com/sample-bio-for-new-real-estate-agents/
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