Lemonade Stand

Lemonade Stand is a conceptual branding project in Graphic Design II that challenges students to reinvent the familiar idea of a lemonade stand as a bold, fully realized brand. Using typography, visual metaphor, humor, and cultural references, students design striking posters that communicate a clear concept, tone, and target audience—often pushing the idea into unexpected or satirical territory. The project emphasizes strong typographic hierarchy, confident layout, and cohesive visual identity, encouraging students to think beyond decoration and focus on concept-driven design that makes an immediate statement.