LOGOS & LETTER TREATMENTS

Logos & Letter Treatments is a brand-focused design project in Graphic Design I that challenges students to move beyond initials and develop full logo systems. Students combine typography, custom lettering, symbols, color, and layout to create original identities for fictional companies and products. Emphasis is placed on concept, audience, and versatility—exploring how a logo performs in color, black and white, and across multiple variations. Through refinement and iteration, students learn how thoughtful letter treatment and visual consistency turn ideas into clear, professional brand marks.