General summary of unit:
Analyze print, video, and audio advertisements.
Evaluate the influence that advertising exerts on people through the media.
Interpret the purpose of advertising and what the term “target audience” means.
Discuss interpretations and inferences from product or service advertisements.
Use principles of art and design to create an advertisement of their own.
Demonstrate an illustration with background and foreground.
Google Docs and Google Slides with students.
Skills students need or will develop:
Research Skills
Gather and evaluate information about cities, housing, and cost of living.
Communication Skills
Clearly express ideas and preferences in both written and visual formats.
Collaboration and Teamwork
Work with others to create a compelling ad and share responsibilities if choosing group work.
Advertising and Marketing Techniques
Apply principles of design, persuasive language, and audience targeting.
Critical Thinking and Problem-Solving
Make decisions about housing, budgeting, and planning for the future based on research and personal goals.
Goals For A Final Project:
The goal of this project is for students to dream big and start planning their future by creating a realistic and compelling roommate advertisement.
Through this process, they will explore potential career paths, research housing and living expenses in a major city, and develop essential skills like communication, critical thinking, and advertising techniques.
This project encourages students to connect their aspirations with practical steps, helping them envision and prepare for their post-graduation journey.