Your Business and Marketing Toolbox

Lessons are intended to be taught when needed to provide a foundation to the students learning.  It is not a specific unit.

Lessons Include

• 4 P’s  (Guided Notes)

  • Marketing Mix Website Comparison

• Market Segmentation   (Guided Notes)

• The Pitch 

• Elevator Speech 

• Economic Utility  (Guided Notes)

• Pricing A Product  

• Media Awareness