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General summary of unit:
The students will be creating their own Food Truck Business where they will need to use business and marketing skills that they will explore and demonstrate throughout the unit. The students will work their way through 3 “stages” where they will complete a business plan with concept, navigate through the design process and then create an 3D version of their truck from blueprints they create (this stage is optional). They will also market their business and learn key terms.
Skills students need or will develop:
Entrepreneurial Thinking: Students will need to think creatively and strategically to develop a unique food truck concept, design it effectively, and make decisions that align with their business goals.
Financial Literacy: They will develop the ability to calculate and solve real-life financial problems, such as budgeting, pricing, and cost analysis, which are critical for running a successful business.
Marketing and Communication: Students will enhance their skills in marketing by creating and promoting their business, as well as in communication by explaining their ideas, solutions, and strategies to others clearly and persuasively.
Student Goals:
The goals for the students in this project are to immerse themselves in the entrepreneurial process by creating and developing their own food truck business. Through this hands-on learning experience, they will enhance their problem-solving abilities and critical thinking skills by brainstorming innovative ideas, designing functional and aesthetically appealing products, and analyzing various business options. Students will also gain valuable financial literacy by calculating costs, budgeting, and solving real-world financial challenges associated with running a business. Additionally, they will develop a solid understanding of marketing principles and strategies, learning how to effectively promote their business and communicate their ideas clearly. Overall, this project aims to equip students with a comprehensive set of business and marketing skills while fostering creativity, teamwork, and practical application of their knowledge.
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